The Dabber Format
This is a two-part product. It’s a format usually seen in the chilled aisle with yogurts, but applied here to ambient confectionery. One side of the pot contains standard Cadbury Dairy Milk Buttons. The other contains a portion of what the pack calls ‘Lotus Biscoff Crumble’. The caption that accompanied the image used the phrase “Rapid-Set”, which implies the Buttons are intended to be melted first, before being dipped or ‘dabbed’ in the crumb.
It’s a DIY kit, effectively. Rather than selling a finished, enrobed product, this format places the final step of assembly with the consumer. This isn’t a common approach for major UK chocolate brands, who tend to control the finished product tightly. Cadbury has a huge range of ‘sharing’ bags and blocks, but very few kits. This would be a new direction.
The Inevitable Flavour
Lotus Biscoff is less a brand collaboration and more a standard food-industry ingredient at this point. Its distinct spiced, caramelised biscuit flavour is now a default option for ice creams, cakes, milkshakes, and doughnuts across the country. For any brand looking to launch a new variant with a near-guaranteed audience, Biscoff is one of the most obvious choices available.
Cadbury has a long history of successful partnerships, most notably with Oreo and Daim, integrating their textures and flavours into established bars. A Biscoff crossover has been widely anticipated but has never materialised in an official capacity. This mockup simply gives form to an idea that many people have already had. It feels plausible. It feels overdue.
What the real range looks like
The wider market for products with a two-part, hinged-lid format is surprisingly diverse, though not in confectionery. Current products using a ‘Flip’ mechanism include the M&S Flip Dip range, with variants like Red Pepper & Cream Cheese or Basil with Pesto. The format also appears in hardware, such as the Gardman Flip Top Seed Feeder. A chocolate version would be a complete category departure.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- M S Flip Dip Red Pepper Cream Cheese Dip
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What is a Cadbury Button Dabber?
- It’s a concept for a two-part confectionery kit. One section would hold Cadbury Dairy Milk Buttons, and the other would hold a topping—in this case, Lotus Biscoff crumble. The idea is that you melt the buttons and dip them into the topping yourself.
- Are Cadbury and Lotus Biscoff working together?
- Major confectionery brands often collaborate with other snack companies. Cadbury has previously released products with Oreo and Daim. However, there has been no official announcement of a partnership between Cadbury and Lotus Biscoff.
- Is the Cadbury Biscoff Button Dabber a real product?
- No, this product does not exist. It is a Snackfish — a mockup created by the online creative page UK Snack Attack. It is not manufactured by Cadbury and is not available to buy anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI