A Plausible Crossover
Brand crossovers are a reliable way to get attention online, but this one has a solid logic behind it. The image proposes a share bag of Cadbury Dairy Milk Buttons infused with the flavour of a Terry’s Chocolate Orange. It’s a simple, effective pitch combining two of the UK’s most recognisable chocolate brands.
Unlike many fan-made concepts that mash up fierce competitors, this one is theoretically possible. Both Cadbury and Terry’s are owned by the same parent company, Mondelēz International. This shared ownership removes the biggest commercial and legal hurdles that would normally prevent such a collaboration. Despite this, the two brands have always been managed with very distinct identities. Terry’s is built around its unique spherical format and ‘tap and unwrap’ ritual. Cadbury is about the glass and a half. A product that merges them is an interesting proposition.
The Licensed Landscape
Cadbury’s brand presence in UK supermarkets goes far beyond the confectionery aisle. The name has been licensed for a vast array of products in other categories, particularly cakes and chilled desserts. This strategy places the familiar purple branding on items that the core Cadbury UK chocolate division in Bournville doesn’t actually produce.
The range is extensive. It includes freezer items like Cadbury Boost Ice Cream and Flake Ice Cream cones. In the cake aisle, you find Cadbury Caramel Cake Bars and Fudge Cake Bars. And in the chilled section, there are products like the popular Pots of Joy desserts. These are separate from the core chocolate business. They are extensions of the brand, not the brand itself.
A Core Confectionery Idea
This Chocolate Orange Buttons concept is different. It isn’t a cake, a mousse, or an ice cream. It is a straightforward bag of chocolate, the kind of product that would sit on the main shelf alongside other Dairy Milk variants. It suggests a flavour integration within the core brand, rather than a licensed spin-off.
While Cadbury does already produce its own orange-flavoured chocolate, the idea of a direct partnership with the Terry’s brand is what gives this mockup its appeal. It represents a different kind of brand thinking. One that leverages the specific, iconic flavour profile of a sister brand rather than just a generic citrus note. It’s a simple idea executed cleanly.
What the real range looks like
The current Cadbury brand extends far beyond chocolate into licensed cakes and desserts. The range includes products like Cadbury Fudge Cake Bars, Boost Ice Cream, and Pots of Joy. A chocolate orange button would be a core confectionery item, sitting separately from this extensive licensed range of spin-off treats.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury 99 Flake Cones
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Snack Shortcake
Frequently asked questions
- Are Cadbury and Terry’s Chocolate Orange made by the same company?
- Yes, both the Cadbury and Terry’s Chocolate Orange brands are owned by the same parent company, Mondelēz International. They are, however, managed as distinct brands with their own product lines.
- Do Cadbury make their own orange chocolate?
- Yes, Cadbury has its own range of orange-flavoured chocolate, including Dairy Milk Orange bars and orange-flavoured Buttons. This mockup specifically proposes a crossover with the distinct Terry’s brand flavour.
- Are Cadbury Terry’s Chocolate Orange Buttons real?
- No, this product is not real. It is a Snackfish – a conceptual mockup designed and created by the online creative page UK Snack Attack. It is not available for purchase anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI