The Dabber Format
The format here is a ‘Rapid-Set Button Dabber’, a twin-pot design that pairs two familiar components. On one side, classic Cadbury Dairy Milk Buttons. On the other, a sherbet-like powder, presented here as ‘Honeycomb Crunchie Blast’. The idea is simple: you dip the chocolate into the powder.
This is not a format Cadbury currently uses. It evokes memories of playground sweets like the Dip Dab, which combines a lolly with sherbet. The ‘Rapid-Set’ part of the name suggests the powder might cling to the button and harden, creating a new texture. It’s a self-assembly snack, turning a simple bag of chocolate buttons into something more interactive.
A Classic Flavour Reimagined
The flavour profile is built around one of Cadbury’s most distinct products: the Crunchie bar. First sold in 1929, the Crunchie’s defining feature is its golden honeycomb toffee (or cinder toffee) centre. This concept takes that core element and transforms it into a dip.
The mockup shows a vibrant, golden powder described as a ‘blast’, implying an intense flavour experience, possibly with the fizziness associated with sherbet dips. By deconstructing the solid bar into its constituent parts—chocolate button and honeycomb powder—the Dabber proposes a completely different way to experience a well-known taste.
A Market of Flips
While the Dabber itself is novel for confectionery, the physical action it implies—flipping a lid to access a dip—is a surprisingly common piece of product design in UK retail. The gesture cuts across multiple categories, completely unrelated to chocolate.
Marks & Spencer, for example, has a range of ‘Flip Dips’ which use a similar split-pot mechanism for savoury snacks, such as the Basil Dip with Pesto Drizzle or the Red Pepper & Cream Cheese Dip. The same ‘flip’ terminology appears on products as varied as the Gardman Flip Top Seed Feeder for birds and the Stanley Iceflow Bottle with its distinctive Flip Straw. Smidge uses it for its water bottles, and Locknlock for a 5L Kitchen Caddy with a ‘Flip To Lid’. It seems to be a universally understood term for a specific, convenient opening action, which this Cadbury concept borrows for a new purpose.
What the real range looks like
While this concept uses the Cadbury brand, the ‘flip and dip’ format has parallels elsewhere. The M&S ‘Flip Dip’ range, including Red Pepper & Cream Cheese and Basil with Pesto, uses a similar mechanic for savoury dips, while brands like Smidge and Stanley use a ‘Flip Straw’ for water bottles.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- M S Flip Dip Red Pepper Cream Cheese Dip
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What is a Cadbury Button Dabber?
- The Cadbury Button Dabber is a conceptual snack format. The image shows a twin-pot container with Dairy Milk chocolate buttons in one section and a flavoured powder in the other, designed for dipping the chocolate.
- Is Crunchie Blast a real Cadbury flavour?
- Cadbury produces the Crunchie bar, which has a honeycomb centre. However, ‘Honeycomb Crunchie Blast’ as a sherbet-style powder for dipping is part of the fictional concept and does not exist as a real product.
- Is the Cadbury Crunchie Button Dabber a real product?
- No, this product is not real. It is a Snackfish — a mockup created by the Facebook page UK Snack Attack to imagine new food concepts. It is not for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI