An Unlikely Alliance
Brand collaborations are now a standard feature of the UK snack market, but this one proposes something different. It’s a crossover that crosses a serious corporate divide. Maltesers are a core Mars, Inc. brand. Crunchie is, and has always been, a Cadbury product, now owned by parent company Mondelez International. Seeing these two names on one pack is unusual, to say the least.
The mockup positions the new flavour as a 102g sharing pouch, the standard format for the core Maltesers product. The design borrows heavily from the iconic Crunchie wrapper, using its distinct shade of gold for the logo and showing the honeycomb pieces with the familiar hexagonal pattern. The caption that accompanied the image kept it simple: “Cadbury Crunchie Maltesers! The lighter way to enjoy Crunchie sounds incredible!”
The Maltesers Sphere of Influence
Maltesers has one of the most recognisable core products in the UK: the malted milk ball in the red pouch. Beyond that, the brand has expanded into a surprisingly broad range of formats, showing a willingness to experiment that makes a new flavour seem plausible. The Maltesers name is now attached to gift boxes, truffles, and multipacks of cake bars. There are even pouches of solid Maltesers Chocolate Clusters and jars of instant hot chocolate.
The brand also exists in various multi-pack and funsize bags, often alongside other Mars stablemates in products like the ‘Mars Snickers Twix Maltesers Milky Way Funsize’ selection. A Crunchie variant would be the first time the brand has officially adopted a flavour from a major external competitor, moving it beyond simple format shifts.
A Clash of Honeycombs
The flavour combination itself is not a radical departure. Both products are built on honeycomb. A standard Malteser has a centre of malted milk and honeycomb, while a Crunchie bar is a solid slab of golden honeycomb toffee, or cinder toffee. The execution would likely involve switching the Maltesers milk chocolate for the distinct Cadbury Dairy Milk chocolate used on a Crunchie, and perhaps adjusting the honeycomb recipe to match the denser, crunchier texture of the Cadbury bar.
This is less about inventing a new taste and more about combining two of the most established textures in British confectionery. It merges the airy, crisp honeycomb of a Malteser with the specific flavour profile of a British classic that has been on shelves since 1929.
What the real range looks like
The current Maltesers range includes the classic sharing pouch, gift boxes, Truffles, Chocolate Clusters, and even cake bars and hot chocolate. A Crunchie flavour would be a significant addition, introducing a direct flavour crossover with an external brand for the first time into its line-up of chocolate pouches and gift boxes.
- Maltesers Chocolate Clusters
- Maltesers Cake Bars Multipack
- Maltesers Instant Hot Chocolate Jar
- Maltesers Milk Chocolate Honeycomb Bites Bag Fairtrade
- Maltesers Truffles Milk Chocolate Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Sharing Pouch Bag Fairtrade
- Maltesers Teasers Milk Chocolate Honeycomb Centerpiece Gift Box
- Mars Snickers Twix Maltesers Milky Way Funsize Milk Chocolate Bars
- Maltesers Milk Chocolate Honeycomb 11 Funsize Snack Bags Fairtrade
Frequently asked questions
- What flavour is Cadbury Crunchie?
- A Cadbury Crunchie bar has a honeycomb toffee centre, which is also known as cinder toffee in some parts of the UK. This centre is coated in Cadbury Dairy Milk chocolate.
- Who owns Maltesers and Crunchie?
- They are owned by rival corporations. Maltesers is a brand owned by the American company Mars, Incorporated. Crunchie is a Cadbury product, owned by the UK-based Mondelez International.
- Are Cadbury Crunchie Maltesers a real product?
- No, this product is not real. It’s a Snackfish — a mockup created by the online graphic design page UK Snack Attack. It is a concept image and is not sold in shops anywhere.
More like this
- Kit Kat Chunky Strawberry Eton Mess Edition Mockup
- Cadbury Merges Sweets and Chocolate With New Buttons
- Maltesers Dr Pepper Pouch: A Soft Drink Crossover
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI