A Major Brand Crossover
This mockup suggests a product that would require a peace treaty between two of the biggest names in confectionery. It places Milky Way Magic Stars inside a bag of Cadbury Dairy Milk Buttons. One is from Mars, Incorporated. The other is from Mondelez International. They are direct competitors.
The idea itself is simple. It takes the solid, classic Dairy Milk chocolate button and mixes it with the light, aerated texture of a Magic Star. The caption that accompanied the image read, “Cadbury Dairy Milk Buttons x Milky Way Magic Stars! Look at those happy little faces!”, referencing the familiar features on the Mars chocolate.
The Cadbury Licensing Landscape
While a direct crossover with a Mars brand is one thing, the extension of the Cadbury name into new formats is entirely another. It is standard practice. The Cadbury logo appears on a huge array of products far beyond the chocolate bars it’s famous for, mostly produced under license by other companies like Müller and Premier Foods.
The current range is extensive. It covers frozen desserts, ambient cakes, and chilled puddings. This is not a secret. You can buy a Cadbury Flake Ice Cream, Cadbury Fudge Cake Bars, or Cadbury Pots of Joy. The brand is a familiar sight in almost every aisle of the supermarket, making a new combination product feel like a natural next step, even if the specific partner brand here is a fantasy.
Two Simple Chocolates
The choice of product is telling. Buttons and Magic Stars occupy a similar space in the market as straightforward, family-friendly chocolates. Neither contains nuts, caramel, or biscuit. They are just simple, shaped milk chocolate pieces, sold in share-pouch formats. This conceptual pairing isn’t about complex new flavour profiles; it’s about combining two established textures.
Cadbury Buttons have been a staple for over sixty years, while Magic Stars arrived in the nineties. Both have endured. Combining them in a single bag seems like an obvious move, were it not for the corporate reality that keeps the two brands firmly apart.
What the real range looks like
Cadbury’s real-world UK range demonstrates how flexible the brand is, appearing on products as diverse as Cadbury Boost Ice Cream, Cadbury Snack Shortcake, and Cadbury Fudge Cake Bars. While a collaboration with Mars is fictional, the idea of extending a core product like Buttons fits perfectly within a portfolio that also includes Cadbury Pots of Joy and Cadbury Honey Comb Roll.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Honey Comb Roll
- Cadbury Snack Shortcake
Frequently asked questions
- Are Cadbury and Milky Way made by the same company?
- No, they are made by rival corporations. Cadbury is owned by Mondelez International, while Milky Way (and its Magic Stars variant) is a Mars, Incorporated brand. A real-world collaboration of this kind would be extremely unusual.
- What are Milky Way Magic Stars?
- Magic Stars are a popular UK chocolate product from Mars. They are small, star-shaped pieces of aerated milk chocolate, often marketed towards children.
- Are Cadbury Magic Stars Buttons real?
- No, this product is not real. It is a Snackfish — a mockup created by the online page UK Snack Attack — and is not sold in shops anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI