A Soft Drink Crossover
Brand crossovers are a reliable source of online chatter, and a new mockup pairs two genuine heavyweights: Cadbury and Ribena. The design puts the blackcurrant soft drink inside one of Cadbury’s most straightforward formats, the Dairy Milk Button.
The concept, presented in the familiar purple share pouch, imagines Buttons with a ‘soft centre’. An illustration shows a button split in half to reveal a liquid core, much like a Cadbury Creme Egg, but with the distinct purple colouring of Ribena. It’s a simple idea. It’s also a powerful one, combining two brands with decades of history. The caption that accompanied the image kept it simple: “Ribena Blackcurrant soft centre Buttons, yes please!”
Cadbury’s Other Ranges
While a new flavour of Buttons would be a major confectionery launch, it’s worth looking at where Cadbury’s branding appears elsewhere in UK supermarkets. The name is licensed for a huge range of products beyond the chocolate aisle, particularly in chilled desserts and frozen goods. This is where most of the brand’s recent expansion has happened.
The current lineup is almost entirely focused on cakes, ice creams, and puddings. It includes items like Cadbury Pots of Joy, Flake and Boost ice cream tubs, and Fudge and Caramel Cake Bars. There is even a Cadbury Buttons Cone, but it’s a frozen ice cream product, not a bag of chocolate. This focus on the chilled and frozen aisles shows a clear strategy. A Ribena-filled Button would represent a totally different kind of launch, aimed squarely at the core confectionery market.
What the real range looks like
This Snackfish would be a confectionery item, sitting apart from Cadbury’s current licensed range. That portfolio is focused on chilled and frozen goods, including Cadbury Flake Ice Cream, Cadbury Pots of Joy, and Cadbury Caramel Cake Bars.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury 99 Flake Cones
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Snack Shortcake
Frequently asked questions
- What flavour are the proposed Cadbury Ribena Buttons?
- The concept shows classic Cadbury Dairy Milk chocolate Buttons filled with a soft, liquid centre flavoured with Ribena blackcurrant. It merges a simple chocolate format with a well-known soft drink.
- Do Cadbury often collaborate with soft drink brands?
- Direct collaborations between Cadbury UK and major soft drink brands for their core chocolate lines are very rare. Their new product development tends to focus on in-house flavours like caramel, fruit, nut, and biscuit combinations.
- Are Cadbury Ribena Blackcurrant Buttons available to buy?
- No, this product is not real. This is a Snackfish — a mockup created by the online designer UK Snack Attack. It is a concept image and is not available for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI