The Drinks Crossover
Soft drink brands moving into confectionery is an established trend. Haribo has already partnered with Ribena for a real Gummy Berry Mix, while Vimto has lent its flavour to everything from ice lollies to Colin the Caterpillar cakes. It’s a reliable formula. It combines two known quantities into something that feels new but safe. This concept for Cadbury Dairy Milk Ribena Buttons fits squarely into that tradition.
The idea is straightforward: the classic Dairy Milk button format, but with a liquid blackcurrant jam centre. It’s a flavour combination that already exists in Cadbury’s own selection boxes, where a Strawberry Creme or Orange Creme sits alongside solid chocolate. Applying it to Buttons, and with a co-branded flavour, is the logical next step. The mockup’s creator, UK Snack Attack, captioned the image simply: “This flavour combo is UNREAL!”
The Cadbury Brand Landscape
The Cadbury logo is one of the most licensed in the UK food industry. It is everywhere. But it is not always on chocolate. The brand’s current focus seems to be heavily on cakes, biscuits, and the chilled cabinet. The official range is vast and sprawling.
Today you can buy a Cadbury Honey Comb Roll, Cadbury Fudge Cake Bars, and Cadbury S Mini Brownies. In the freezer aisle, there are tubs of Cadbury Boost Ice Cream and Cadbury Flake Ice Cream. In the dessert section, there are Cadbury Pots of Joy. This is before you even get to biscuits like Cadbury Snack Shortcake. A new addition to the core confectionery line, like a novel flavour of Buttons, would be a notable return to basics for a brand that has expanded far beyond its original territory.
What the real range looks like
The current Cadbury range in UK supermarkets is dominated by licensed cakes, ice creams and desserts. Genuine products include Cadbury Flake Ice Cream, Cadbury Fudge Cake Bars and Cadbury Pots of Joy. A new Buttons variant would be a rare addition to the core chocolate bag range, which has seen less innovation than these other categories.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Honey Comb Roll
- Cadbury Snack Shortcake
Frequently asked questions
- What are Cadbury Dairy Milk Buttons?
- Cadbury Buttons are small, flat, circular discs of Dairy Milk chocolate. They have been produced since 1960 and are sold in various bag sizes, including large share pouches.
- Have Cadbury and Ribena ever collaborated before?
- No, Cadbury and Ribena have never released a joint product. While Ribena has partnered with other confectionery brands like Haribo, this specific combination remains a concept.
- Are Cadbury Ribena Jam Buttons a real product?
- No, this is a Snackfish. The image is a mockup created by the online page UK Snack Attack as a design concept. The product does not exist and is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI