An Unlikely Partnership
Cadbury’s relationship with popping candy is well-established. The Marvellous Creations range, which pairs Dairy Milk with jelly pieces and crackling candy, has been a supermarket fixture for over a decade. The idea of a fizzy chocolate bar is not new territory for the brand. But this concept brings in a different kind of fizz.
Tango, the Britvic-owned soft drink, is famous for its sharp, aggressive orange flavour. The brand has lent its profile to ice lollies and chewing gum before, but never to mainstream chocolate. Combining the specific tang of Tango with the sweetness of Dairy Milk is a bold move. Adding popping candy on top creates a theoretical triple-threat of flavour and texture. The execution here is also novel. It’s not a bar.
A New Format
The proposed format is a ‘Rapid-Set Button Dabber’. This suggests a two-part product, likely a tray of standard chocolate Buttons alongside a separate compartment of flavoured, popping candy dust for dipping. It’s an interactive format that owes more to retro sweets like Dip Dabs than it does to a standard bar of chocolate. Cadbury itself does not produce anything like this.
While confectionery rarely uses such interactive packaging, the ‘flip’ or ‘dip’ mechanism is surprisingly widespread in UK retail, just in entirely different categories. It’s a very strange list. You see it on products that need to keep two components separate until the point of use, from an M&S Flip Dip in Basil with Pesto Drizzle to a Gardman Flip Top Seed Feeder. The same principle appears on water bottles from brands like Smidge and Stanley, which use a flip-straw lid. It’s a versatile piece of packaging design. Just not one you ever see applied to chocolate.
What the real range looks like
The proposed ‘Button Dabber’ is a fictional format. The closest real-world packaging mechanism is the ‘flip-top’ or ‘flip-dip’, found on a very diverse and unrelated set of UK products. These include the M&S Flip Dip range (Red Pepper & Cream Cheese; Basil Dip with Pesto Drizzle), various Smidge Flip Straw Bottles, and even the Gardman Flip Top Seed Feeder.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Red Pepper Cream Cheese Dip
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What is a Cadbury Button Dabber?
- The ‘Button Dabber’ is a fictional product format imagined for this concept. It suggests a pack containing Cadbury Buttons and a separate portion of flavoured popping candy for dipping them into.
- Have Cadbury and Tango collaborated before?
- No, there is no history of a collaboration between Cadbury and the soft drink brand Tango on a chocolate product. This partnership is part of the concept’s fiction.
- Is the Cadbury Tango Button Dabber a real product?
- No, this product is not real. It is a Snackfish — a mockup created by the online page UK Snack Attack — and it is not for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI