A More Complex Button
The Cadbury Button is one of the simplest formats in confectionery. It is a plain, solid disc of Dairy Milk chocolate, a format that has remained largely unchanged for decades. This new concept proposes adding a second component: a soft chocolate truffle filling.
This addition would fundamentally change the product. It moves the Button from a simple melt-in-the-mouth chocolate drop to a dual-texture item, closer in composition to a selection-box chocolate. The idea is presented in the familiar purple share pouch, suggesting a product for informal sharing rather than a formal gift box. The caption that accompanied the image from UK Snack Attack was direct: “Chocolate Truffle Filled Buttons! I need these!”
Cadbury Beyond The Bar Aisle
While Dairy Milk bars are the brand’s foundation, the Cadbury name now appears across a huge number of categories, particularly licensed cakes and frozen desserts. The current UK range is a sprawling map of collaborations, extending far beyond simple chocolate.
The bakery aisle contains Cadbury Fudge Cake Bars, Cadbury Caramel Cake Bars, and Cadbury Snack Shortcake. In supermarket freezers, you can find Cadbury Boost Ice Cream tubs, Flake Ice Cream, and the classic 99 Flake Cones. There are also chilled desserts like the Pots of Joy range. A pouch of filled buttons would represent a move back towards the core confectionery aisle, distinct from the brand’s significant presence in other supermarket sections. It sits closer in spirit to the filled chocolates in a box of Cadbury Milk Tray than it does to a bag of Fudge Minis or a pack of brownies.
What the real range looks like
The current Cadbury range in UK supermarkets is heavily focused on cakes, biscuits and frozen desserts. Real products include Cadbury Caramel Cake Bars, Cadbury Snack Shortcake, and Cadbury Flake Ice Cream. This Chocolate Truffle Filled Buttons concept would be a departure, re-focusing on the core confectionery share bag category but with a more premium filling.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury 99 Flake Cones
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Snack Shortcake
Frequently asked questions
- What exactly is the Cadbury Buttons concept?
- It’s a design for a share pouch of Cadbury Dairy Milk Buttons which contain a soft chocolate truffle filling. This adds a second texture to the traditional solid chocolate Button.
- Has Cadbury made filled chocolates before?
- Yes, extensively. Cadbury’s most famous filled chocolates are the individual selections in its Milk Tray box, which has been a brand staple for over a century. This concept applies that principle to the Button format.
- Are Cadbury Chocolate Truffle Filled Buttons real?
- No, this is a Snackfish. It is a mockup created by UK Snack Attack and it is not a real product sold by Cadbury.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI