A Night Out in a Chocolate Pouch
A new design circulating online combines two very different UK institutions. It’s a share pouch of Cadbury Dairy Milk Buttons, but with a WKD Blue flavour. This concept places the taste of the famously blue alcopop into one of Britain’s simplest chocolate formats.
The pouch itself uses the classic Cadbury purple, overlaid with the familiar WKD logo and a graphic splash of blue liquid. It is a strange idea. The image presents a collision of brands from opposite ends of the weekly shop, and opposite ends of the evening. One is for a family film night. The other is for the start of a student night out.
The Expansive World of Cadbury
While a WKD crossover seems far-fetched, the Cadbury brand itself is no stranger to ambitious expansion. The name appears on a vast array of products far beyond the core chocolate bars. Cadbury operates extensively through licensing, putting its branding on items made by other companies.
The modern Cadbury range includes frozen desserts like the Cadbury Buttons Cone, Boost Ice Cream, and Flake Ice Cream. In the chilled aisle, you’ll find Cadbury Pots of Joy. The bakery section is even more crowded, with Cadbury Fudge Cake Bars, a Honey Comb Roll, Snack Shortcake, and even Mini Brownies. This strategy makes the Cadbury logo one of the most widespread in UK supermarkets. The brand is everywhere.
A Flavouring Challenge
The core challenge of a product like this would be technical. WKD Blue’s flavour is artificial, sharp, and intensely sweet, often described as a generic ‘mixed fruit’ or blue raspberry. Translating that profile into a solid milk chocolate product is a difficult brief. Dairy Milk has its own creamy, distinct flavour that doesn’t easily accommodate sharp, acidic notes.
Flavoured Buttons are not new, but previous variants have tended to stay within the confectionery family, such as orange or white chocolate. This would be a step into a completely different category. It would require a flavouring robust enough to cut through the chocolate without being chemically harsh. The result would be, at the very least, memorable.
What the real range looks like
The current Cadbury range extends far beyond chocolate bars, including licensed products like Cadbury Pots of Joy desserts, Cadbury Boost and Flake Ice Creams, and a wide selection of cakes such as the Fudge Cake Bars and Honey Comb Roll. A flavoured pouch of Buttons would sit within the core confectionery line, but one drawing from an alcopop brand would be a first.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Honey Comb Roll
- Cadbury Snack Shortcake
Frequently asked questions
- What flavour is WKD Blue?
- WKD Blue has a mixed fruit flavour, often described as being similar to blue raspberry. It’s known for its very sweet taste and distinctive bright blue colour.
- Are there other Cadbury Buttons flavours?
- Yes, Cadbury has produced several variations of Buttons over the years, including Giant Buttons, White Chocolate Buttons, and Orange Chocolate Buttons.
- Are Cadbury WKD Blue Buttons real?
- No, this product is not real. It is a Snackfish — a fictional concept product imagined by the digital artist UK Snack Attack. It is not made by Cadbury and is not on sale.
More like this
- The Cadbury Mint Choc Chip Buttons Mockup
- Cadbury Baileys Irish Cream Dairy Milk Buttons
- Cadbury’s Rapid-Set Button Dabber in White Dream
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI