An Unlikely Crossover
The flavour crossover is a staple of the modern snack market, but few are as specific as this one. The concept pouch proposes Cadbury Dairy Milk Buttons infused with the flavour of WKD Blue, the alcopop that defined a specific era of UK nightlife. The caption that accompanied the image framed it perfectly: “Your uni days in chocolate form?”
The packaging places the idea in a fictional ‘Real Flavour Innovation Editions’ range. This suggests a deliberate strategy of pairing the familiar Cadbury branding with outside flavours not usually associated with confectionery. While brands often collaborate, a partnership between a family-focused chocolate giant and an alcopop brand would represent a significant shift in direction.
Cadbury’s Real-World Range
To understand how much of a departure this would be, you only need to look at what Cadbury actually sells in UK shops beyond its standard bars. The company’s brand extensions are widespread, but they follow a clear pattern. They typically translate existing, successful confectionery lines into adjacent categories like cakes, biscuits, and desserts.
The current range includes products like Cadbury Fudge Cake Bars, Cadbury Caramel Cake Bars, and Cadbury Snack Shortcake. In the freezer aisle, there are Cadbury Boost and Flake branded ice creams, alongside Cadbury 99 Flake Cones. Even the chilled section has offerings like Pots of Joy. These are all safe, logical extensions of the core brand identity, leveraging a flavour that Cadbury already owns.
A WKD Blue flavour, imported from an entirely different company in another market sector, doesn’t fit this model. It’s a true flavour crossover, rather than a format shift for an existing chocolate bar. Cadbury’s innovation is currently focused on its own intellectual property, not borrowing it from a drinks brand.
What the real range looks like
The current Cadbury range focuses on translating its own bars into new formats, such as Cadbury Fudge Cake Bars, Cadbury Boost Ice Cream, and Cadbury Pots of Joy. The fictional WKD Blue flavour marks a departure from this strategy, proposing a crossover with an external brand rather than a simple format change for an existing Cadbury product.
- Cadbury Milk Tray
- Cadbury Fudge Minis
- Cadbury Buttons Cone
- Cadbury S Mini Brownie
- Cadbury 99 Flake Cones
- Cadbury Pots of Joy 2pk
- Cadbury Boost Ice Cream
- Cadbury Flake Ice Cream
- Cadbury Fudge Cake Bars
- Cadbury Snack Shortcake
Frequently asked questions
- What flavour is WKD Blue?
- WKD Blue is a popular alcopop with a flavour profile that is officially described as a mix of raspberry, pineapple, and grape. It’s known for its sweet taste and distinctive bright blue colour.
- Would WKD Dairy Milk Buttons contain alcohol?
- It’s highly unlikely. Confectionery that borrows branding from alcoholic drinks, such as Guinness-flavoured chocolates, almost always uses flavourings to replicate the taste without any actual alcohol content, making it suitable for all ages.
- Are WKD Blue Dairy Milk Buttons a real product?
- No, this product is not real. This is a Snackfish — a piece of digital art and a mockup created by the online designer UK Snack Attack. It is a concept image and is not on sale anywhere.
More like this
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- Cadbury Horlicks Buttons Concept Appears Online
- Cadbury Milkybar Buttons: A Rival Brand Crossover
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI