A Lost Favourite
The timing of this concept feels particularly sharp. In November 2023, Nestlé confirmed it was discontinuing the Caramac bar after 64 years in production, citing a steady decline in sales. The announcement triggered a genuine wave of public dismay, with petitions launched and fans bulk-buying the remaining stock from shelves.
Caramac’s key feature was always what it wasn’t: chocolate. It was a caramel-flavoured bar, with a pale yellow colour and a uniquely smooth, sweet profile that set it apart from everything else in the confectionery aisle. Its removal left a specific gap in the market, one that many shoppers still feel keenly. This mockup taps directly into that sense of recent loss, imagining a comeback for the flavour in an entirely new format.
The Nutella Range
On the other side of this imagined collaboration is Ferrero’s Nutella, a brand that rarely deviates from its core proposition. For decades, Nutella meant one thing: the iconic chocolate hazelnut spread. The company’s expansion has been cautious, focused on extending the format rather than altering the famous flavour.
The current UK line-up demonstrates this strategy perfectly. Alongside the classic spread, you can now find Nutella B Ready Chocolate Biscuits, a filled biscuit tube, and multipacks of Nutella Biscuits. More recent additions include a Nutella Chocolate Hazelnut Ice Cream Tub and even Bake At Home Frozen Croissants. There’s also a Nutella Plant Based Hazelnut Chocolate Spread, which adapts the recipe for a new audience but keeps the flavour profile identical. A Caramac version would be the brand’s first major flavour diversification in the UK.
A Caramel Collaboration
The design itself is a straightforward blend of two powerful brand identities. It uses the familiar 400g Nutella glass jar and white lid, a shape as recognisable as a Coca-Cola bottle. The label, however, adopts Caramac’s distinctive red-and-yellow colour scheme and typography, placed over a background showing a piece of toast covered in a pale, caramel-coloured spread.
This visual mashup proposes a product that Nutella has never attempted. While other spread brands like Biscoff have built empires on non-chocolate flavours, Nutella has remained steadfastly loyal to its hazelnut and cocoa recipe. The caption that accompanied the image was simple: “Nestlé Caramac Nutella Spread! This would be UNREAL on toast.”
What the real range looks like
Nutella’s official UK range is built entirely around its classic chocolate-hazelnut flavour, available as the original spread, a plant-based version, biscuits, an ice cream tub, and frozen croissants. A Caramac variant would represent a complete departure from this single-flavour strategy, introducing a caramel-based spread for the first time.
- Nutella Hazelnut Chocolate Spread
- Nutella B Ready Chocolate Biscuits
- Nutella Chocolate Hazelnut Biscuit Tube
- Nutella Chocolate Hazelnut Ice Cream Tub
- Nutella Chocolate Hazelnut Biscuits Multipack
- Nutella Plant Based Hazelnut Chocolate Spread
- Nutella Chocolate Hazelnut Bake At Home Frozen Croissants
Frequently asked questions
- What was Nestlé Caramac?
- Caramac was a popular caramel-flavoured confectionery bar created by Mackintosh’s and later produced by Nestlé. It was known for its unique sweet flavour and lack of cocoa. Nestlé discontinued it in November 2023 after 64 years.
- Does Nutella make different flavours of its spread?
- In the UK, Ferrero focuses almost exclusively on the original chocolate hazelnut flavour for its Nutella spread. While they have launched a plant-based version, they have not introduced alternative flavours like caramel or white chocolate to the British market.
- Is Nestlé Caramac Nutella Spread a real product?
- No, this is a Snackfish. The image of a Caramac Nutella Spread is a mockup created by the online creative page UK Snack Attack. The product is not real and is not available to buy anywhere.
More like this
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- Kinder Bueno Nutella Spread: A Viral Flavour Mockup
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI