A Famous Face, A New Flavour
The Colin the Caterpillar cake is an institution, the centrepiece of British birthdays since its launch in 1990. Cadbury Caramilk, a much more recent arrival, has also built a significant following since its permanent UK launch in 2021. A new concept image unites the two, proposing a Colin made with Caramilk’s signature golden caramel chocolate.
Originally created for the Australian and New Zealand markets, Caramilk is not milk chocolate with a caramel filling, but a distinct caramelised white chocolate. The mockup, which surfaced online with the caption “Looks UNREAL babes!”, shows the familiar caterpillar roll format, but coated in this pale gold chocolate instead of the traditional milk chocolate. The classic white chocolate face and feet remain, creating a two-tone effect against the new shell.
The Colin Universe
A new flavour variant would hardly be a surprise for a brand that has expanded so far beyond its origins. M&S has developed the character into a sprawling product universe that goes far beyond the original sponge roll. The core range includes M&S Mini Colin the Caterpillar Cakes for individual portions and Colin the Caterpillar Softies, which are small, soft-filled biscuits.
But the brand extends deep into confectionery. There are multiple varieties of gums, including M&S Colin the Caterpillar Cola Gums, Cherry Gums, and standard Fruit Gums. For those who prefer sour sweets, the line-up features Colin the Caterpillar Sourtastic, Sour Stomps, and Fruit Sours. The range is so extensive it even includes non-edibles like Party Cups and the Party Time selection box. It’s a brand built on variation.
A Major Co-Brand
The proposal of a co-branded Colin feels like a logical, if ambitious, next step. While Colin has had seasonal variations for events like Halloween and Christmas, a collaboration with a major external confectionery brand like Cadbury would be new territory. Cadbury itself is no stranger to flavour extensions, with Caramilk being a prime example of bringing a successful international product to the UK market.
Merging this distinct flavour profile with the UK’s most recognisable novelty cake creates a proposition that leverages the brand equity of both M&S and Cadbury. It’s a powerful combination that taps into the dedicated followings of two separate, very successful products.
What the real range looks like
The fictional Caramilk version would join a vast M&S range. Genuine products include the classic M&S Colin the Caterpillar Cake, Mini Colin the Caterpillar Cakes, and Colin the Caterpillar Softies. The brand also covers a wide array of confectionery, from Colin the Caterpillar Speckles and Cola Gums to Sourtastic sweets and Cherry Gums.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What is Cadbury Caramilk chocolate?
- Cadbury Caramilk is a type of caramelised white chocolate. It doesn’t contain a liquid caramel centre; instead, the white chocolate itself has a golden colour and a caramel flavour. It was originally very popular in Australia and New Zealand before its UK launch.
- Are there other Colin the Caterpillar sweets?
- Yes, the Colin the Caterpillar range is huge. Beyond the cake, M&S sells Colin the Caterpillar Softies, Speckles, Cola Gums, Cherry Gums, Fruit Gums, and a variety of sour sweets including Sourtastic and Sour Stomps.
- Is the Cadbury Caramilk Colin the Caterpillar cake real?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI