A Radical New Shape for Colin
M&S has experimented with its flagship Colin the Caterpillar brand for years, producing miniature versions, seasonal variations, and different character companions. A new mockup, however, proposes the most fundamental change yet: removing the caterpillar shape entirely. The concept presents a “Colin the Caterpillar Cake Truckle,” a format borrowed directly from the world of cheesemaking. A truckle is a short, cylindrical block, and applying this to cake results in a dense, solid barrel of sponge, wrapped in paper and bearing the Colin logo.
This would fundamentally alter how the cake is served. The familiar ritual of slicing between the caterpillar’s chocolate ridges, or arguing over who gets the solid chocolate face, would be replaced by a simpler cutting process. The truckle would be sliced in wedges or rounds, much like a wheel of West Country cheddar. The packaging mock-up shows the standard M&S branding adapted for the squat, round container, demonstrating how the iconic green and purple colour scheme could translate to a dramatically different product shape. It raises the question of whether the brand is the character or the log-shaped cake itself.
Golden Caramel and Blond Chocolate
The flavour specified in the accompanying caption is “Golden Caramel,” and the cake shown in the image is a pale, creamy colour. This taps into the ongoing popularity of blond or caramelised white chocolate, which offers a richer, more biscuity profile than standard white chocolate. The on-pack description reads “Golden Colin Caramel & Blond Choc,” confirming this flavour direction and suggesting a move into more contemporary confectionery trends for the classic brand.
Curiously, the main label also references “Original Chocolate Sponge & Bean.” This could suggest a hidden layer of the classic chocolate sponge within the golden cake, or perhaps a nod to vanilla bean as a key flavouring component. While the primary visual focus is clearly the caramel element, this small detail adds a link back to the original cake’s composition. It’s a significant departure from the milk chocolate that defines the standard Colin.
An Unlikely Link to the ‘Flip’ Range
While the truckle format is new, the M&S product portfolio contains a surprisingly relevant, if eclectic, category: the ‘Flip’ range. This is not a single type of product, but a collection of seemingly unrelated items sold across the store that all happen to have ‘flip’ in their name. A Colin cake, especially one that flips the format on its head, could in theory join this bizarre family.
The current ‘Flip’ line-up demonstrates its sheer randomness. In the food aisles, you can find the M&S Flip Dip Red Pepper Cream Cheese Dip and its Basil with Pesto Drizzle counterpart. Elsewhere, the name is applied to a Gardman Flip Top Seed Feeder for birds, a Locknlock Kitchen Caddy with Flip Top Lid, and a Clementoni Disney Baby Mickey Flip Phone. The range even includes reusable water bottles from major brands like the Stanley Iceflow Bottle Flip Straw and the Smidge Flip Straw Bottle in Summer Blush. Adding a cake would simply extend the unpredictable nature of this uniquely named collection.
What the real range looks like
This truckle concept is a standalone idea, but its name could potentially link it to one of M&S’s most eclectic product families: the ‘Flip’ range. This cross-category line-up features the word ‘Flip’ in the product name. Currently, it includes food items like the M&S Flip Dip Basil Dip with Pesto Drizzle, but also extends to Smidge Flip Straw Bottles and even the Clementoni Disney Baby Mickey Flip Phone. A Colin cake would be a completely new direction for this disparate collection.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- M S Flip Dip Red Pepper Cream Cheese Dip
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What is a cake truckle?
- A truckle is a cylindrical block, a shape most commonly used for whole cheeses like cheddar. A cake truckle applies this dense, barrel-like format to a sponge cake, designed to be sliced.
- What flavour is the Colin truckle meant to be?
- The mockup suggests a Golden Caramel flavour. The packaging references “Golden Colin Caramel & Blond Choc,” a popular combination of caramelised white chocolate and classic caramel.
- Is the Colin the Caterpillar Cake Truckle available to buy?
- No, it is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
More like this
- Camp Coffee Iced Ring Doughnuts: An Unlikely Bakery Cross
- Aero Mint Bubbly Colin the Caterpillar Cake Concept
- M&S and Costa Coffee Colin the Caterpillar Cake Mockup
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI