A Sweet Brand Collision
The proposed design unites two titans of the UK’s treat landscape: M&S’s Colin the Caterpillar and Swizzels’ Drumstick Squashies. The mockup shows the familiar long cake box, but its usual green branding is replaced by the distinctive bright pink and yellow of the Squashies range. Colin’s own logo sits alongside the Swizzels wordmark, suggesting a full-blown collaboration between the two companies.
Colin the Caterpillar has been a fixture of British birthday parties for over three decades. His status as a cultural icon is undisputed, making any potential new variant a subject of intense public interest. A partnership with another major brand like Swizzels would represent a significant step, merging the world of celebration cakes with that of everyday pocket-money sweets.
Colin’s Expanded Universe
The idea of a sweet-themed Colin isn’t as far-fetched as it might first appear. While the original chocolate log cake remains the centrepiece, M&S has expanded the Colin brand into a sprawling confectionery empire of its own. The current lineup includes a huge variety of spin-off sweets, moving far beyond chocolate.
Shoppers can already buy M&S Colin the Caterpillar Softies, Cola Gums, Cherry Gums, and Fruit Sours. There are even Sour Stomps for those who prefer a tangier flavour. This existing range demonstrates a clear strategy of using the Colin name on gummy and chewy sweets. The brand has also branched out into party supplies, with official Colin the Caterpillar Paper Plates and Party Cups solidifying his status as a complete party solution.
What the real range looks like
The M&S Colin the Caterpillar range is extensive and has a heavy focus on confectionery beyond the original cake. The current lineup includes sweets like Colin the Caterpillar Softies, Speckles, Cola Gums, Fruit Gums, and Sour Stomps. A crossover with another major sweet brand like Drumstick Squashies would be a logical, if ambitious, addition to this family of gummy and sour products.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- Who makes Drumstick Squashies?
- Drumstick Squashies are made by the British confectionery company Swizzels Matlow. Based in Derbyshire, Swizzels also produces classic sweets like Parma Violets, Love Hearts, and the original Drumstick lolly.
- What flavour are original Drumstick Squashies?
- The original Drumstick Squashies have the classic raspberry and milk flavour of the Drumstick lolly they are based on. The flavour is a long-standing favourite in British confectionery.
- Is the Colin the Caterpillar Drumstick Squashies cake real?
- No, this product is not real. The image is a Snackfish, a piece of digital art created by the online mockup studio UK Snack Attack. It is a concept design and is not available to buy from M&S or any other retailer.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI