A Micro-Chip for a King
The Pringles portfolio is a masterclass in controlled variation. The format is fixed: the hyperbolic paraboloid chip, the cardboard tube. The innovation happens with the seasoning. Flavours come and go, but the core product remains unchanged. This new concept breaks that rule.
The flavour here is Coronation Chicken. It is a very British choice. Created for the banquet of Queen Elizabeth II’s coronation in 1953, the mix of cold cooked chicken, herbs, and a creamy mayonnaise-based curry sauce has been a sandwich-filler staple for decades. It saw a brief but intense resurgence during the 2022 Platinum Jubilee, appearing in everything from scotch eggs to pies. Its transfer to a potato chip is a logical step, with paprika likely providing the base flavour and reddish colour.
Beyond the Tube
The bigger idea is the packaging. This isn’t a tube. It’s a single-serving blister pack, described in the original caption as a “micro-chip”. The format completely reframes the Pringle as a product. It moves it from a sharable, multi-serving snack into the territory of the grab-and-go single. A small, sealed portion could find a place in supermarket meal deals or vending machines where a full-size tube is impractical.
The pack itself presents a stack of perhaps ten crisps behind a clear plastic bubble sealed to a cardboard backing. This is packaging more commonly associated with batteries, pharmaceuticals, or small toys. It protects the fragile chip shape but removes the iconic ‘pop’ of the can lid and the resealable function. It is a single journey. You open it, you eat it. That’s it.
What the real range looks like
Pringles’ own range is famously tubular, but the ‘flip-to-open’ concept seen in this single-serving pack appears across the UK market in other sectors. M&S Food has its Flip Dip range in both Red Pepper & Cream Cheese and Basil with Pesto Drizzle. The format also extends well beyond food, with products like the Gardman Flip Top Seed Feeder and various ‘Flip Straw’ bottles from Stanley and Smidge using similar single-action opening mechanisms.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- M S Flip Dip Red Pepper Cream Cheese Dip
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What flavour are Coronation Chicken Pringles meant to be?
- The concept suggests a creamy, lightly curried flavour with notes of apricot and chicken, based on the classic 1953 coronation recipe. The paprika element mentioned in the mockup details implies a savoury, spiced crisp base.
- What is a Pringles Blister Pack?
- This is a conceptual format shown in the mockup. Instead of a full tube, it presents a small stack of Pringles in a sealed plastic and cardboard pack. It turns the snack into a single, non-resealable portion.
- Are Coronation Chicken Pringles real?
- No, this is a Snackfish. The image is a mockup created by the design page UK Snack Attack. The product does not exist and is not for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI