A Dessert Edition Percy
A new concept image proposes a significant flavour expansion for the M&S Percy Pig range: Eton Mess. The design shows the sweets in a 170g sharing pouch, placing it alongside the brand’s standard-sized bags. The pack itself, set against a green gingham backdrop, declares the flavour as a ‘Real Flavour Innovation Edition’, suggesting a deliberate move away from the core fruit gum recipe.
Eton Mess, the classic British dessert, is a specific and layered profile. The combination of strawberry, meringue, and cream is a long way from the simple raspberry, strawberry, cherry, and grape mix that defines the standard Percy. Translating the distinct textures and tastes of a pudding into a gummy sweet would be a first for the brand, which has historically protected its core flavour with remarkable consistency.
The Percy Pig Universe
For decades, the expansion of the Percy Pig line has been careful and methodical, focusing primarily on format and shape rather than radical flavour changes. The current official range demonstrates this strategy perfectly. The core product, the classic M&S Percy Pig Fruit Gums, has been joined by variations on its theme, not departures from it.
Consumers can buy M&S Large Percy Pig Fruit Gums or the smaller M&S Percy Pig Piglet Fruit Gums. There are M&S Percy Pig Pals, which add cow and sheep shapes to the bag, and seasonal editions like the M&S Percy Pig You Give Me Butterflies Fruit Gums. Even the M&S Percy Pig Party Time pack is a mix of established shapes and flavours. The only major change has been the move to a gelatine-free recipe with the M&S Percy Pig Original Veggie Fruit Gums, a formulation tweak rather than a flavour invention.
A Step Change in Flavour
This Eton Mess concept would represent a genuine step-change. It moves Percy Pig from being a unique sweet with its own flavour identity into the territory of dessert-imitation confectionery. While other brands frequently release sweets that mimic puddings like cherry bakewell or rhubarb and custard, Percy has always just been Percy.
This mockup suggests a world where Percy Pig becomes a carrier for other flavours, much like Dairy Milk or KitKat. It’s a logical extension for such a powerful brand, but one that marks a clear break with its history of careful curation. The move from a simple fruit gum to a complex dessert profile would be the biggest innovation in the brand’s history.
What the real range looks like
The current Percy Pig range is built around the original fruit gum flavour, with variations in size and shape such as Percy Pig Pals, Large Percy Pig, and Piglets. The Eton Mess concept would be the first to introduce a specific dessert profile, marking a departure from the established lineup.
- M S Percy Pig Fruit Gums
- M S Percy Pig Pals Fruit Gums
- M S Large Percy Pig Fruit Gums
- M S Percy Pig Piglet Fruit Gums
- M S Percy Pig Party Time Fruit Gums
- M S Percy Pig Original Veggie Fruit Gums
- M S Percy Pig You Give Me Butterflies Fruit Gums
Frequently asked questions
- What flavour is Eton Mess?
- Eton Mess is a traditional English dessert made from a mixture of strawberries, broken pieces of meringue, and whipped double cream. It is known for its combination of sweet, sharp, chewy, and soft textures.
- Who sells Percy Pigs in the UK?
- Percy Pigs are an iconic, own-brand product exclusive to Marks & Spencer (M&S). They have been sold by the retailer since 1992 and have become one of its most recognisable food items.
- Are Eton Mess Percy Pigs a real product?
- No, this product is not real. It is a Snackfish — a mockup created by the Facebook page UK Snack Attack to imagine what new snack ideas might look like. It is not available for sale anywhere.
More like this
- Haribo Slush Puppie Share Bag Mixes Two Iconic Flavours
- Haribo Drumstick Lollies: A Swizzels Crossover Bag
- Haribo Black Jacks Flavour Mix: A Retro Sweets Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI