A Fizzy Drink Crossover
This design proposes a partnership between two very different but equally familiar brands. Haribo, the German confectionery powerhouse, is a dominant force in the UK sweets market. A.G. Barr, the Scottish soft drinks manufacturer, holds a similar position north of the border and its distinctive flavours are known nationwide. While best known for Irn-Bru, the company produces a wide range of carbonates under the simple ‘Barr’ branding, including the distinctively sweet Bubblegum flavour.
The conceptual packaging merges the visual identities of both. It uses the classic Haribo share bag template, complete with the yellow bear mascot, but adopts the bright pink and blue colourway of the Barr drink. The Barr logo sits prominently below Haribo’s, making the co-branding clear. It’s a straightforward combination that places a fizzy drink flavour profile into a format usually reserved for fruit or sour sweets.
Haribo’s Share Bag Portfolio
The share bag is Haribo’s home turf. The company’s UK range is built around this format, covering a wide spectrum of tastes and textures. The core of the lineup includes the iconic mixes like Starmix and Supermix, alongside the purely sour Tangfastics, often sold in both standard bags and larger tubs. These are supported by bags focusing on a single type of sweet, such as Goldbears and Jelly Babies.
Recent additions have leaned into fruit-forward profiles, with products like Fruitilicious joining the range. Other variants focus on specific textures, from the chewy Rainbow Strips Zing to the soft Chamallows. The current portfolio is extensive, but it is primarily defined by generic fruit assortments, sour coatings, or classic marshmallow and jelly recipes. A direct flavour crossover with a specific soft drink brand would represent a completely new category for the manufacturer, sitting outside its established product pillars.
What the real range looks like
The genuine Haribo UK range is built on classics like Starmix, Supermix, and Tangfastics sharing bags. A concept like Barr Bubblegum would be a novel addition, standing apart from the brand’s fruit-based products like Goldbears and Fruitilicious or its sour ‘Zing’ variants.
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Starmix Sweets Sharing Bag
- Haribo Supermix Sweets Sharing Bag
- Haribo Goldbears Sweets Sharing Bag
- Haribo Nostalgix Sweets Sharing Bag
- Haribo Jelly Babies Sweets Sharing Bag
- Haribo Fruitilicious Sweets Sharing Bag
Frequently asked questions
- Who makes Barr Bubblegum drinks?
- The Barr range of fizzy drinks, which includes a bubblegum flavour, is made by A.G. Barr p.l.c. They are a Scottish soft drinks manufacturer famous for creating Irn-Bru.
- Does Haribo make other drink-flavoured sweets in the UK?
- While many Haribo sweets are fruit-flavoured, echoing common drink flavours, a direct and official co-branding with a soft drink manufacturer like Barr would be a new strategy for the brand in the UK market.
- Are Haribo Barr Bubblegum sweets real?
- No, this product does not exist. It is a Snackfish — a conceptual mockup created by the online design page UK Snack Attack. It is not manufactured by Haribo and is not for sale.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI