Two Worlds Collide
Brand crossovers are becoming increasingly common, but a collaboration between two of the UK’s biggest sweet manufacturers would be a genuine event. This mockup proposes just that: a Haribo share bag based on the flavour of a Swizzels icon, the Drumstick Squashie.
The pack design borrows the distinctive pink and blue stripes of the Drumstick lolly, along with the Squashies logo, but places them firmly within Haribo’s familiar share bag format. The sweets themselves appear to be the classic Haribo foam-and-jelly texture, rendered in the familiar Drumstick colours. The concept is straightforward. It takes a hugely popular, distinct flavour from one brand and imagines it being produced by another.
A New Kind of Haribo Mix
Haribo’s UK share bag range is a national institution. It’s built on pillars like Starmix, Tangfastics, and Supermix, with format-specific bags like Goldbears and Jelly Babies filling out the core offering. Newer additions such as Nostalgix and the reduced-sugar Fruitilicious have expanded the selection, but they all draw from Haribo’s own flavour library.
This concept, labelled a ‘Real Mix Innovation Edition’, would represent a completely new direction. Instead of creating another assortment of its own established shapes and flavours, Haribo would be licensing a profile from a direct competitor. This is common in biscuits and ice cream, but very rare in the bagged sweets aisle. It would fundamentally change the character of the Haribo lineup, moving from a walled garden of proprietary tastes to something more collaborative.
From Lolly to Squashie to Haribo
The flavour itself has a clear lineage. The original Swizzels Drumstick is a hard, chewy lolly with a distinct raspberry and milk flavour that has been around since 1957. More recently, Swizzels launched Squashies, a range that transforms its classic hard sweets—including Drumsticks, Refreshers, and Love Hearts—into softer, foam-and-jelly bites.
So this proposed bag is a Haribo interpretation of Swizzels’ soft interpretation of its own classic hard lolly. The flavour is unambiguous and well-established. For anyone familiar with the UK confectionery market, it needs no introduction. The appeal is seeing how one manufacturer’s texture and production style would handle another’s signature flavour.
What the real range looks like
Haribo’s current UK share bag range includes Starmix, Tangfastics, Supermix, Goldbears, and Jelly Babies. The Drumstick Squashies flavour, pitched as a ‘Real Mix Innovation Edition’, would be the first to incorporate a licensed flavour from another confectionery brand, setting it apart from existing products like Nostalgix or Fruitilicious.
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- Haribo Nostalgix Sweets Sharing Bag
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- Haribo Fruitilicious Sweets Sharing Bag
Frequently asked questions
- What flavour are Drumstick Squashies?
- The classic Drumstick Squashies flavour, originally from the Swizzels lolly, is a combination of raspberry and milk.
- Where are Haribo sweets made for the UK market?
- Haribo has a major UK factory in Pontefract, West Yorkshire, which has been in operation since 1972. A second factory was opened nearby in Castleford in 2013.
- Are Haribo Drumstick Squashies real?
- No, this product does not exist. It is a Snackfish—a mockup from the online creator UK Snack Attack. It is not a real Haribo product and is not available to buy anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI