The Brand Crossover Concept
A new mockup proposes a significant move for Haribo: a flavour collaboration with Scotland’s iconic soft drink, Irn-Bru. This would represent a rare step for the German confectioner into a branded, non-fruit flavour profile. While the company has long produced generic cola bottles, a partnership with a specific, named drink like Irn-Bru would be a genuine departure from its standard UK strategy.
The concept itself is presented in Haribo’s most recognisable format — the share bag. The design uses the classic Haribo layout, complete with the gold-rimmed window and yellow bear mascot, but swaps the usual bright primary colours for Irn-Bru’s distinctive orange and blue. The sweets themselves are shown as gummy bottles and rings, coloured to match the drink. It’s a compelling piece of design because it looks so plausible, fitting neatly alongside the bags that currently fill supermarket shelves.
Haribo’s UK Gummy Range
Haribo’s dominance in the UK is built on a very consistent range of fruit-flavoured share bags. The core lineup includes the long-standing titans of Starmix, Tangfastics, and Supermix. These are supported by bags like Goldbears, Jelly Babies, and the more recent Fruitilicious and Nostalgix mixes, which offer slight variations on the fruit-gummy theme.
An Irn-Bru edition would disrupt this pattern. It would be the only product in the main gummy bag range to carry another company’s brand. The flavour itself, famously difficult to describe, would also be an outlier. The current bags stick to familiar notes of strawberry, orange, lemon, and raspberry. Introducing the unique, ‘girders’-adjacent taste of Irn-Bru would be a bold move, positioning the bag as a distinct novelty item rather than just another fruit mix.
What the real range looks like
Haribo’s current share bag range in the UK includes classics like Starmix, Supermix, Tangfastics, and Goldbears, alongside newer additions such as Nostalgix, Jelly Babies, and Fruitilicious. An Irn-Bru flavour would be the company’s first major soft drink brand crossover in this format, moving beyond the generic cola bottles found in Starmix into a specific, licensed flavour profile.
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Starmix Sweets Sharing Bag
- Haribo Supermix Sweets Sharing Bag
- Haribo Goldbears Sweets Sharing Bag
- Haribo Nostalgix Sweets Sharing Bag
- Haribo Jelly Babies Sweets Sharing Bag
- Haribo Fruitilicious Sweets Sharing Bag
Frequently asked questions
- What flavour is Irn-Bru?
- Irn-Bru is a Scottish carbonated soft drink with a unique citrus and bubblegum-like flavour. Its maker, A.G. Barr, famously claims it is made from a secret recipe of 32 different flavours.
- Does Haribo make other drink-flavoured sweets?
- Yes, Haribo’s most famous drink-flavoured sweet is the Happy-Cola bottle, which is a key component of the popular Starmix selection. However, this is a generic cola flavour rather than a collaboration with a specific brand like Coca-Cola or Pepsi.
- Are Haribo Irn-Bru sweets a real product?
- No, this product is not real. The image of a Haribo Irn-Bru share bag is a Snackfish, a fictional concept created by the mockup artist UK Snack Attack. It is not in development by Haribo or A.G. Barr and is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI