An Exceedingly Good Gummy
Brand crossovers are now a standard feature of the UK confectionery aisle, but they still have the power to stop you in your tracks. This one certainly does. The concept marries two absolute mainstays of British cupboards: Haribo and Mr Kipling. The idea is simple. A share bag of gummies, each shaped and flavoured like a classic cake from the Kiplingverse.
The pack design shows exactly what this would entail. We can see gummy versions of the iconic pink, yellow, and brown French Fancies, a miniature Battenberg cake, and a tiny Cherry Bakewell. It’s an idea that seems immediately obvious, which is usually the sign of a good one. It brings together the UK’s leading gummy sweet brand with its most recognisable ambient cake maker.
Haribo’s Share Bag Dominance
Haribo’s core business is the share bag. The format is their territory. While the brand experiments with tubs and seasonal items like Advent Calendars or Elf Surprises, the bags are the bedrock. This concept fits right in.
A Mr Kipling mix would sit on the shelf next to the undisputed classics. You have Starmix, Supermix, Tangfastics, and Goldbears. Then there are the newer additions like Bone Shakers. A cake-themed bag would be a completely new direction for the flavour profile, moving away from generic fruit or sour variants into something more specific and baked. Haribo has partnered with other brands before, most notably on the continent with a Ritter Sport chocolate bar, but a full cake-themed mix would be a first.
What the real range looks like
Haribo’s real UK range is built on its share bags, including Starmix, Supermix, and Goldbears Sweets Sharing Bags, plus Tangfastics and Starmix Sweets Tubs. A Mr Kipling Gummy Mix would be a novel addition, joining a lineup that also includes seasonal items like the Haribo Advent Calendar and a brand crossover with Ritter Sport.
- Haribo Sharing Tub
- Ritter Sport Haribo
- Haribo Elf Surprises
- Haribo Advent Calendar
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Bone Shakers Sharing Bag
- Haribo Starmix Sweets Sharing Bag
Frequently asked questions
- What cakes are featured in the Haribo Mr Kipling mix?
- The mockup pack shows gummy sweets shaped like Mr Kipling’s French Fancies, Battenberg cakes, and Cherry Bakewells.
- Has Haribo ever collaborated with another food brand?
- Yes. While not a UK-focused release, there is a genuine Ritter Sport chocolate bar made with Haribo Goldbears, showing the brand is open to collaborations.
- Is the Haribo Mr Kipling Cake Gummy Mix real?
- No. The Haribo Mr Kipling Cake Gummy Mix is a Snackfish. It is a fictional concept and a mockup created by the online page UK Snack Attack; it has not been manufactured and is not for sale.
More like this
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- Swizzels Squashies Sweet Shop Favourites Mix Concept
- The Haribo Starmix & Tangfastics Mega Mix We Need
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI