A Dual-Brand Concept
Brand crossovers are a constant source of speculation, but some pairings feel more natural than others. This concept, showing a share bag of Haribo Ribena Blackcurrant Gummies, falls squarely into that category. It combines Germany’s most famous gummy sweet export with a uniquely British soft drink flavour. Both brands have a similar hold on the market: they are family-friendly staples that are bought for children but consumed just as often by adults.
Ribena, now owned by Suntory, has been a British fixture since the late 1930s, its identity built entirely around the blackcurrant. Haribo’s UK presence is equally dominant, with its core share bags being a permanent feature of the confectionery aisle. A partnership would unite two massive, non-competing brands. The mockup proposes a ‘Gummy Fruit Mix’, suggesting a variety of shapes rather than a single new sweet. The purple packaging is instantly recognisable as Ribena’s territory, using the drink’s familiar colour-coding and logo.
The Haribo Share Bag Format
The share bag is Haribo’s heartland. While the company produces tubs, seasonal items, and smaller packets, the 100-200g bag is the format it is most known for. It’s where the classics live. Starmix, Supermix, Tangfastics, and Goldbears are the brand’s cornerstones, and any new mainstream flavour would likely debut in this format before any other. The Ribena concept fits directly into this established product architecture.
Haribo has also shown a willingness to experiment within the share bag line. Products like Rainbow Strips Zing and Balla Bites Zing introduce sour variants, while Bone Shakers brings a novelty theme to the mix. The Ribena idea would represent a flavour-led addition, relying on the power of an external brand rather than a new texture or level of sourness. It sits comfortably alongside the existing portfolio, suggesting a familiar product with a distinct, well-known flavour profile.
What the real range looks like
The current Haribo range in the UK is extensive, anchored by sharing bags like Starmix, Supermix, and Tangfastics. The brand also collaborates, as seen with the Ritter Sport Haribo chocolate bar. Alongside seasonal items like the Haribo Advent Calendar and Elf Surprises, a Ribena Gummy Mix would be a high-profile, flavour-focused addition to its core share bag offering.
- Haribo Sharing Tub
- Ritter Sport Haribo
- Haribo Elf Surprises
- Haribo Advent Calendar
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Bone Shakers Sharing Bag
- Haribo Starmix Sweets Sharing Bag
Frequently asked questions
- Does Haribo make other brand collaboration sweets?
- Yes, Haribo has collaborated with other major brands. A notable current example is the Ritter Sport Haribo bar, which combines Ritter Sport milk chocolate with pieces of Haribo Goldbears.
- What is the main flavour of Ribena?
- Ribena’s signature flavour is blackcurrant. The original product was a blackcurrant cordial developed in the 1930s at the University of Bristol, and the fruit remains central to the brand’s identity today.
- Are Haribo Ribena Blackcurrant Gummies a real product?
- No, this product is a Snackfish. The image is a mockup created by the online page UK Snack Attack, and it is not sold in stores anywhere.
More like this
- Haribo Vimto Fruit Gummy Mix Sharing Bag Concept
- Haribo Fruit Shoot Mix: A New Share Bag Concept
- Haribo Envisions Uprated ‘Giant Starmix’ for Sharing Bags
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI