A Blackcurrant Crossover
A new confectionery concept is suggesting a major crossover between two of the UK’s most recognised brands: Haribo and Ribena. The mockup, presented in the classic Haribo share bag format, proposes a product focused entirely on the flavour of the blackcurrant soft drink.
The design uses Ribena’s familiar purple and yellow branding, complete with its logo and an image of the drink’s cartoon blackcurrant characters. The sweets themselves are depicted as dark purple gummies, shaped like the fruit. The caption that accompanied the image read, “Haribo Ribena Share Size! Blackcurrant bliss in a gummy. Who’s grabbing a bag?”, framing it as a straightforward brand collaboration.
The Haribo Share Bag Lineup
A product like this would represent a significant strategic shift for Haribo’s core UK range. The brand’s share bag dominance is built on its iconic mixes. Lines like Starmix, Tangfastics, and Supermix are staples, defined by the variety of shapes, textures, and flavours within a single bag. These are often sold in multiple formats, including the classic bag and larger tubs.
The current range offers a broad church of options. Alongside the big three, shoppers can find Goldbears, the recent retro-themed Nostalgix bag, Jelly Babies, and the lower-sugar Fruitilicious. While there are single-type products in the wider portfolio, such as Chamallows or Rainbow Strips Zing, the main share bag aisle is dominated by these established variety packs. A single-flavour, co-branded bag would be a very different proposition.
Flavour Licensing Focus
The concept moves Haribo away from generic fruit flavours and into the territory of flavour licensing. Ribena’s blackcurrant taste is specific and proprietary, a flavour profile that has been part of the UK market since the 1930s. Capturing that exact taste in a gummy would be the central challenge.
For Haribo, it would mean leveraging the brand equity of another company to create a new product, something more common in the ice cream or yoghurt aisles than in the bags of boiled and gummy sweets. It’s a move from a bag of assorted ‘fruit flavour gums’ to a very specific, singular flavour experience. This focus is the design’s most interesting feature, setting it apart from almost everything else Haribo currently offers in its share bag family.
What the real range looks like
The current Haribo sharing bag range is defined by its iconic mixes like Starmix, Tangfastics, Supermix and Goldbears. A single-flavour, co-branded product like Ribena would be a significant departure, sitting outside the established ‘variety’ format that characterises most of the core lineup.
- Haribo Balla Bites Zing
- Haribo Starmix Sweets Tub
- Haribo Rainbow Strips Zing
- Haribo Tangfastics Sweets Tub
- Haribo Starmix Sweets Sharing Bag
- Haribo Supermix Sweets Sharing Bag
- Haribo Goldbears Sweets Sharing Bag
- Haribo Nostalgix Sweets Sharing Bag
- Haribo Jelly Babies Sweets Sharing Bag
- Haribo Fruitilicious Sweets Sharing Bag
Frequently asked questions
- What kind of sweets are in the Haribo Ribena concept bag?
- The mockup shows a single type of blackcurrant-flavoured gummy sweet, shaped like the fruit itself. Unlike bags like Starmix which contain various shapes, this concept focuses entirely on the Ribena flavour in one uniform sweet.
- Has Haribo collaborated with drink brands before?
- While Haribo has a huge range of fruit flavours across its products, a direct collaboration with a major UK soft drink brand like Ribena for a core share bag would be a new strategy for the confectioner in the UK market.
- Is the Haribo Ribena share bag real?
- No, the Haribo Ribena share bag is a Snackfish. The image is a concept mockup created by the online page UK Snack Attack and is not a real product available for sale.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI