Two Brands, One Bottle
A new condiment concept brings together two of the most recognisable names in the British cupboard: Heinz and Marmite. The mockup shows a standard 460g Heinz top-down squeezy bottle, but the familiar red branding is gone. In its place is the stark black and yellow of Marmite, with the product named ‘Heinz Marmite Yeast Extract Ketchup’.
The design uses the classic Heinz keystone logo but adopts the full visual identity of the yeast extract brand. It’s a straightforward brand crossover. The caption that accompanied the image read, ‘The ultimate love it or hate it condiment!’. This directly borrows Marmite’s long-standing marketing slogan, positioning the fictional sauce as a deliberately divisive product.
The Experimental Ketchup Aisle
Heinz has a history of expanding beyond its classic Tomato Ketchup. The core range now includes several permanent flavour variations that push the brand into new territory. This is not a company that sticks to one recipe.
Currently on shelves are Heinz Tomato Ketchup Pickle Flavour and a Smokey Bacon Flavour version, both of which add a distinct savoury note to the original. For those seeking heat, there’s a Heinz Tomato Ketchup Sweet Sriracha. The brand also caters to different dietary needs with its Heinz Tomato Ketchup 50% Less Sugar & Salt and a Zero Added Sugar & Salt variant. A Marmite edition, while striking, would sit logically alongside these other experiments in flavour.
Marmite’s Many Partnerships
Marmite is no stranger to collaboration. The brand has a long and successful track record of lending its unique umami flavour to other products, making this ketchup concept feel surprisingly plausible. The company actively seeks out these partnerships.
Over the years, consumers have been able to buy Marmite-flavoured Walker’s crisps, Marmite peanut butter, and even Marmite cream cheese. The flavour has also appeared in licensed products like biscuits, breadsticks, and houmous. This strategy has kept the century-old brand relevant, turning its polarising taste into a marketing asset. A partnership with another food giant like Heinz would be a significant move, but one that aligns with Marmite’s established playbook.
What the real range looks like
The current Heinz ketchup range includes several flavoured versions like Pickle Flavour, Smokey Bacon Flavour, and Sweet Sriracha, alongside the classic original. A Marmite edition would be the latest in a line of savoury experiments from the brand, expanding its already diverse condiment offering.
- Heinz Tomato Ketchup
- Heinz Tomato Ketchup Pickle Flavour
- Heinz Tomato Ketchup 50 Less Sugar Salt
- Heinz Tomato Ketchup Smokey Bacon Flavour
- Heinz Tomato Ketchup Sweet Sriracha 400ml
- Heinz Tomato Ketchup Zero Added Sugar Salt
Frequently asked questions
- What flavour is the new Heinz Ketchup concept?
- The concept is for a Heinz Marmite Yeast Extract Ketchup. It proposes combining the familiar tomato ketchup base with the distinctive savoury flavour of Marmite.
- Has Marmite collaborated with other food brands before?
- Yes, Marmite has a long history of brand partnerships. Well-known examples include Marmite-flavoured crisps, peanut butter, and cream cheese, making it a frequent player in food crossovers.
- Is Heinz Marmite Ketchup real?
- No, this product is not real. It is a Snackfish — a fictional concept designed by the online creative page UK Snack Attack. It is not in development and is not for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI