A Very British Crossover
A new concept design has paired two British summer institutions: Heinz Tomato Ketchup and Pimm’s. The mockup shows a standard 460g top-down squeezy bottle of Heinz, but the label has been given a complete Pimm’s-themed overhaul. It proposes a “Pimm’s Summer Cup Tomato Ketchup.”
The design borrows the distinctive red Pimm’s wordmark and iconography, including illustrations of fruit and a sprig of mint. It’s an unlikely partnership. One is a ubiquitous table sauce. The other is a gin-based fruit cup synonymous with garden parties and Wimbledon. The image was posted with a simple caption: “Bring on the summer BBQs!”.
Heinz’s Real Flavour Experiments
Heinz is no stranger to flavoured ketchup. The company regularly experiments with limited editions that sit alongside the classic tomato recipe. But this Pimm’s concept sits far outside their usual territory. The current flavoured range available in UK supermarkets is entirely savoury.
It includes Heinz Tomato Ketchup Pickle Flavour, Heinz Tomato Ketchup Smokey Bacon Flavour, and a Heinz Tomato Ketchup Sweet Sriracha. These are all logical extensions. Bacon, pickle, and sriracha are common barbecue accompaniments. They build on the core use of ketchup, rather than challenging it. A crossover with an alcoholic spirit brand is a different proposition entirely.
The Pimm’s Flavour Profile
The challenge of this concept lies in the complexity of Pimm’s itself. Pimm’s No. 1 Cup is a gin-based liqueur with a bittersweet, spicy, and citrusy flavour. It’s a secret recipe, but it is traditionally served with lemonade and a garnish of mint, cucumber, orange, and strawberries.
Getting that combination of botanicals and fresh fruit notes into a tomato base would be a significant technical feat. Tomatoes are acidic and savoury. Pimm’s is light and aromatic. The result would be a condiment that pushes the very definition of ketchup into new territory. The mockup, for its part, doesn’t shy away from this, prominently featuring the mint and fruit illustrations on its label.
What the real range looks like
The current Heinz flavoured ketchup range includes Smokey Bacon, Pickle, and Sweet Sriracha. A Pimm’s edition would be the first crossover with a drinks brand and a departure from their existing savoury flavour profiles.
- Heinz Tomato Ketchup
- Heinz Tomato Ketchup Pickle Flavour
- Heinz Tomato Ketchup 50 Less Sugar Salt
- Heinz Tomato Ketchup Smokey Bacon Flavour
- Heinz Tomato Ketchup Sweet Sriracha 400ml
Frequently asked questions
- What would you eat Pimm’s Ketchup with?
- The original caption suggested it for BBQs. While it might be a challenging pairing for a traditional beef burger, its fruity notes could potentially work with grilled chicken, sausages, or even as a dip for halloumi fries.
- Have Heinz and Pimm’s ever collaborated before?
- There is no public record of any official collaboration between Heinz and Pimm’s. This concept appears to be the first time the two brands have been visually combined, even unofficially.
- Is Heinz Pimm’s Ketchup real?
- No, this is not a real product. The Pimm’s Summer Cup Tomato Ketchup is a Snackfish, a conceptual design mockup created by the online page UK Snack Attack. It is not available to buy anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI