An Unlikely Combination
A new design concept proposes a head-turning crossover for the UK’s most famous birthday cake. The mockup shows a Colin the Caterpillar sponge cake re-imagined with the flavour and branding of Hubba Bubba, the classic Wrigley’s bubble gum. The packaging is rendered in the gum’s distinctive bright pink and yellow, a stark contrast to Colin’s usual green livery.
The flavour itself would be a significant departure for the M&S mascot. Hubba Bubba’s ‘original’ flavour is a highly artificial, sweet profile often described as a mix of strawberry and banana esters. This is a world away from the simple chocolate sponge, milk chocolate coating, and smartie-style decorations that have defined Colin for over three decades. The concept seems to imagine a pink-coloured sponge or icing to match the gum’s aesthetic.
The Colin the Caterpillar Range
Colin is no stranger to brand extensions. What began as a single chocolate log cake in 1990 has expanded into a vast range that occupies significant shelf space in Marks & Spencer. Beyond the classic full-size cake and the popular M&S Mini Colin the Caterpillar Cakes, the brand now covers a wide array of confectionery and partyware.
The sweet selection alone is extensive. Consumers can buy bags of Colin the Caterpillar Softies, Speckles, and a variety of gums including Cola Gums, Cherry Gums, Fruit Gums, and sour versions like Sour Stomps and Fruit Sours. This move into bagged sweets has successfully taken the character beyond the bakery aisle. The range even includes non-edible items like Colin the Caterpillar Paper Plates and Party Cups, solidifying his status as a complete party solution. A Hubba Bubba flavour, however, would be the first direct crossover with another major confectionery brand.
What the real range looks like
The real M&S Colin the Caterpillar range is extensive, featuring the main cake, Mini Colin Cakes, Softies, and sweets like Cola Gums, Cherry Gums and Fruit Sours. A Hubba Bubba edition would represent the first crossover with a major non-M&S confectionery brand, sitting outside the established fruit and chocolate flavour profiles.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
- M S Colin the Caterpillar Cherry Gums
Frequently asked questions
- What flavour is Hubba Bubba?
- The classic ‘original’ Hubba Bubba flavour is a synthetic taste unique to bubble gum, often described by consumers as a combination of strawberry, banana, and other artificial fruit notes.
- How many Colin the Caterpillar products are there?
- The core M&S range includes over a dozen items, from the original cake and mini versions to various sweets like Fruit Gums and Sour Stomps, plus partyware like plates and cups.
- Is the Hubba Bubba Colin the Caterpillar cake real?
- No, this product is not real. It is a Snackfish — a fictional concept designed by the online creative page UK Snack Attack. It is not sold in M&S or anywhere else.
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- Pistachio Colin the Caterpillar Cake Mockup Appears
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI