A Chilled Aisle Crossover
Brand crossovers are a reliable source of speculation online, but few pairings seem as distinct as this one. Innocent, the dominant force in the chilled juice and smoothie cabinet, is imagined here in the confectionery aisle, lending its most recognisable flavour profile to Maltesers. The mockup proposes a version of the malted milk ball coated in a strawberry and banana smoothie-flavoured shell.
The concept, presented in a standard 102g sharing pouch, merges the visual identities of both brands. Innocent’s simple typography and halo logo sit comfortably alongside the familiar red Maltesers wordmark. Choosing strawberry and banana is a logical starting point; it’s one of Innocent’s original and best-known combinations, giving the concept an immediate sense of plausibility, even if the product itself is a complete fiction.
The Real Maltesers Range
A fruit-based flavour would represent a major departure for the Maltesers brand. The current UK range, while extensive, sticks firmly to a core palette of chocolate, malt, and seasonal themes. Beyond the standard milk chocolate bags, the line-up includes Maltesers White, Chocolate Clusters, and a popular range of Cake Bars.
The brand also extends into drinks and gifting, but again, without venturing into fruit. There’s a Maltesers Chocolate Milkshake Drink and an Instant Hot Chocolate, which sit alongside premium formats like the Maltesers Truffles Gift Box. The seasonal Christmas offering is particularly significant, featuring everything from the Maltesers Reindeer to advent calendars and treat bags. In this context, a smoothie variant would be breaking entirely new ground.
What the real range looks like
The current Maltesers range is extensive, including variants like Maltesers White, Chocolate Clusters, and Cake Bars, alongside hot and cold drinks. A significant portion of the line-up is seasonal, with multiple Maltesers Reindeer products for Christmas. A fruit smoothie flavour would be a complete departure from their current confectionery strategy.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Chocolate Milkshake Drink
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- What flavour are Innocent Smoothie Maltesers?
- This is a concept for Maltesers based on Innocent’s popular strawberry and banana smoothie. It imagines the classic malted milk centre being coated in a fruit-flavoured chocolate shell.
- Do Maltesers make any other fruit-flavoured chocolates?
- No. While the brand has a wide range of products including white chocolate, truffles, and cake bars, the current UK confectionery line-up does not include any fruit-flavoured variants.
- Are Innocent Strawberry & Banana Smoothie Maltesers real?
- No, this product does not exist. This is a Snackfish; the image is a mockup created by the digital artist UK Snack Attack. It is not a real product and is not available for sale anywhere.
More like this
- Cadbury Strawberry & Cream Buttons: A New Pouch Idea
- Salted Caramel Truffle Maltesers Pouch Appears Online
- Vimto Dairy Milk Buttons: A Cadbury Crossover Concept
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI