An Ever-Expanding Range
Colin the Caterpillar is more than a cake. It’s a platform. What started as a simple chocolate log for children’s parties has become an entire product universe, with the original caterpillar at its centre. The sheer number of spin-offs is now vast, pushing far beyond the bakery aisle and into confectionery.
There are Mini Colin the Caterpillar Cakes, of course. But there are also Colin the Caterpillar Softies, Speckles, Fruit Gums, and Cola Gums. The sweets range alone is significant, containing Sourtastic packs, Sour Stomps, Cherry Gums, and Fruit Sours. Add in the Party Cups and Party Time selection, and it’s clear that M&S treats the brand as a canvas for variation. It’s a huge list.
The Brand Crossover
This concept, however, takes Colin in a new direction. While the existing range experiments with format (gums, softies) and flavour profiles (sour, cherry), it has rarely, if ever, involved a direct brand crossover for the cake itself. This mockup brings in another confectionery giant: Ferrero’s Kinder Bueno. The execution is straightforward. The familiar long green box is updated with the recognisable brown, white, and red of the Kinder brand.
The cake depicted follows suit. The classic milk chocolate shell appears to be decorated with swirls of hazelnut cream and topped with pieces mimicking the wafer-and-chocolate segments of a Bueno bar. The caption accompanying the image focuses on a key flavour note: “That crispy hazelnut cream!” It’s an idea that merges two completely distinct, and very popular, products into one.
What the real range looks like
The actual M&S Colin the Caterpillar range is extensive, featuring sweets like Cola Gums, Sourtastic packs, Sour Stomps, and Cherry Gums alongside the classic cake and Mini Cakes. A Kinder Bueno edition would be the first major brand crossover for the cake, sitting apart from the existing fruit and sour flavour extensions.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What flavour is the Kinder Bueno Colin the Caterpillar?
- The concept proposes a cake based on the flavour of a Kinder Bueno bar. The key elements suggested by the packaging and caption are milk chocolate and a rich, crispy hazelnut cream filling and topping.
- Does Marks & Spencer do brand collaborations with Colin?
- Historically, variations on the Colin the Caterpillar cake have focused on seasonal themes or flavour twists created in-house by M&S. A collaboration with an external confectionery brand like Kinder would be a new strategy for the core cake product.
- Is the Kinder Bueno Colin the Caterpillar cake real?
- No, this product does not exist. It is a Snackfish — a mockup created by the online page UK Snack Attack — and is not on sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI