A New Party Edition
Colin the Caterpillar is a brand that needs little introduction. For decades, the M&S cake has been the centrepiece of British birthdays, evolving from a simple chocolate roll into a vast ecosystem of sweets, spin-off characters, and seasonal specials. It was only a matter of time before another major confectionary brand was pulled into its orbit.
This new concept proposes a tub of ice cream flavoured with the hazelnut cream of a Kinder Bueno. It’s a logical pairing of two hugely popular brands. The packaging, marked as a “White Chocolate Party Edition”, suggests a potential new sub-range for Colin, moving him further into the freezer aisle with a distinct, event-focused identity. The tub features Colin’s familiar face, surrounded by pieces of Kinder Bueno against a pink and white striped background.
A Shift from Current Strategy
While a new Colin product is never a surprise, this particular format marks a curious departure from the apparent recent focus of M&S product development. The brand’s innovation seems to have been channelled towards a very specific design feature: the flip-top lid. This is not a guess; it is a pattern.
The current M&S range includes two notable examples: the M&S Flip Dip Red Pepper Cream Cheese Dip and its counterpart, the M&S Flip Dip Basil Dip with Pesto Drizzle. These products establish a clear direction, one that emphasises convenient, hinged packaging. It’s a trend seen across the wider market, from the Stanley Iceflow Bottle with its Flip Straw to the Locknlock Kitchen Caddy with a Flip To Lid. The ‘flip’ is an established piece of product design language.
An Outlier Format
This proposed ice cream tub, therefore, stands out. It features a standard, non-hinged, peel-off foil seal and a press-on plastic lid. There is no ‘flip’ mechanism. It breaks the established pattern set by the Dip range. While the flavour combination is a straightforward commercial proposition, the choice of packaging feels like an outlier in the current lineup. It represents a move away from the flip-top format that has otherwise been a clear area of investment for the brand.
What the real range looks like
The current M&S range noted for this article is dominated by products with a specific hinged function, namely the M&S Flip Dip in Red Pepper & Cream Cheese and a Basil with Pesto Drizzle variant. A Colin the Caterpillar ice cream tub, with its standard lid, would be a notable exception to this ‘flip’ focused pattern.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- M S Flip Dip Red Pepper Cream Cheese Dip
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What flavour is the new Colin the Caterpillar ice cream?
- The concept shows a Kinder Bueno Hazelnut Cream flavour. The packaging presents it as a “White Chocolate Party Edition”, combining the famous caterpillar cake with the flavour of the popular hazelnut chocolate bar.
- Is this part of the M&S ‘Flip’ range?
- It doesn’t appear to be. Current M&S products like the Flip Dips are defined by their hinged lids. This ice cream tub mockup features a conventional press-on lid and does not include that ‘flip’ feature.
- Is Kinder Bueno Colin the Caterpillar ice cream real?
- No, this is not a real product. It is a Snackfish — a fictional concept designed by the online creative page UK Snack Attack. It is not on sale at M&S or anywhere else.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI