From a Bar to a Bag
The KitKat Chunky is a simple proposition: a single, thick wafer finger covered in milk chocolate. It is a one-and-done snack. This new concept tears up that fundamental format, repositioning the bar as a premium, shareable treat under the name ‘Deli Wafer Slices’.
Presented in a 120g resealable pouch, the idea moves the brand away from the individual impulse-buy and firmly into the territory of sharing bags. The ‘Extra Chunky Original Milk Chocolate’ flavour name is a little tautological, given the source material, but it firmly establishes that this is the classic bar, just presented differently. The packaging suggests a more deliberate, at-home snacking occasion than one grabbed on the go.
The World of Flip-Top Convenience
Resealable packaging is not new, but the mechanisms brands choose are telling. The KitKat pouch would likely use a standard press-seal closure. This puts it in conversation with a huge array of products designed for easy access and storage, but it notably avoids the hard plastic ‘flip-top’ mechanism that dominates so much of the market.
This flip-style lid is a design seen across completely unrelated categories. In the chilled aisle, M&S uses it for its Flip Dip range, which includes a Red Pepper & Cream Cheese Dip and a Basil Dip with Pesto Drizzle. The design allows for one-handed scooping. It appears on the Locknlock Kitchen Caddy with Flip To Lid, and even on the Gardman Flip Top Seed Feeder for birds. The principle remains the same: quick, secure, repeatable access to the contents.
A Different Approach to Access
The flip mechanism also defines the modern water bottle, with brands like Smidge and Stanley building entire ranges around the concept. Products like the Smidge Flip Straw Bottle, available in Citrus and Summer Blush colours, or the larger Stanley Iceflow Bottle Flip Straw, are all based on that same hinge action. It’s a design language of utility and convenience.
By opting for a pouch, the KitKat Deli Slices concept sidesteps this rigid world. It is a softer, more flexible solution. The flip action is also associated with toys and discovery, seen in products like the Clementoni Disney Baby Mickey Flip Phone or the Floss Rock Waterpad Flip Book. The KitKat concept sticks to a more conventional food packaging format, aiming for a different kind of convenience.
What the real range looks like
While there are no official KitKat Deli Slices, the concept’s resealable pouch format competes in a market where convenient opening mechanisms are key. The ‘flip-top’ lid is especially common, appearing on M&S Flip Dips like the Red Pepper or Basil variants, and on the Smidge Flip Straw Bottle. The proposed pouch offers a different, more flexible solution to the same problem of easy, resealable access.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- M S Flip Dip Red Pepper Cream Cheese Dip
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What are KitKat Chunky Deli Wafer Slices?
- This is a product concept for bite-sized pieces of the classic KitKat Chunky bar, packaged in a 120g resealable sharing pouch. The idea rebrands the single-serve bar as a premium, deli-style snack.
- Has Nestlé ever released a KitKat sharing pouch?
- Yes, Nestlé has sold various forms of KitKat in sharing bags, most notably KitKat Bites. However, the ‘Deli Wafer Slices’ branding and specific pouch format shown in the image is a new concept.
- Are KitKat Chunky Deli Wafer Slices a real product?
- No, this is a Snackfish. The image of the KitKat Chunky Deli Wafer Slices is a mockup created by the design page UK Snack Attack. It is a fictional concept and is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI