A New Format for Doughnuts
This new design proposes a significant departure from Krispy Kreme’s established product shape. The brand is built on the individual doughnut, either the classic ring or a filled variation, sold singly or by the dozen. We know the format. This concept introduces the ‘Doughnut Wedge’.
The packaging suggests a pre-sliced, shareable product, more akin to a cake or a dessert pizza than a personal snack. It positions the doughnut as a centrepiece for a group, rather than an impulse buy for one. The box shows several triangular pieces, seemingly cut from a much larger single doughnut, retaining the classic raised texture and glaze. The idea is simple. Execution would be everything.
The Kinder Collaboration
The flavour choice is a familiar one for concept artists. Kinder, and the wider Ferrero portfolio, is a frequent subject for hypothetical brand crossovers. The specific combination here, ‘Milk & Hazelnut’, directly references the filling of a Kinder Bueno. It’s a flavour profile with a huge existing audience.
Krispy Kreme has a long history of genuine collaborations with major confectionery brands. In recent years, the company has released official tie-ins with Lotus Biscoff, Cadbury, Nestlé, and Hershey’s. A partnership with another confectionery giant is therefore not just plausible; it follows an established marketing pattern. This mockup taps directly into that strategy, presenting a combination that feels like it could, and perhaps should, exist.
What the real range looks like
While this specific concept is new, the wider brand portfolio is surprisingly diverse. The current UK ‘Flip’ range includes items such as the Gardman Flip Top Seed Feeder, a Clementoni Disney Baby Mickey Flip Phone, and two M&S Flip Dips, in Red Pepper & Cream Cheese and Basil with Pesto Drizzle. A confectionery line would be a new direction.
- Gardman Flip Top Seed Feeder
- Floss Rock Waterpad Flip Book Space
- Smidge Flip Straw Bottle Citrus 1 2l
- Smidge Flip Straw Bottle Citrus 900ml
- M S Flip Dip Red Pepper Cream Cheese Dip
- Clementoni Disney Baby Mickey Flip Phone
- M S Flip Dip Basil Dip with Pesto Drizzle
- Smidge Flip Straw Bottle Summer Blush 1 2l
- Locknlock Kitchen Caddy with Flip To Lid 5l
- Smidge Flip Straw Bottle Summer Blush 900ml
Frequently asked questions
- What are Krispy Kreme Doughnut Wedges?
- Doughnut Wedges are a conceptual product format. The idea, shown in a mockup, is for a large doughnut to be pre-sliced into triangular wedges for sharing, similar to a cake.
- Do Krispy Kreme and Kinder ever collaborate?
- Krispy Kreme frequently partners with other major confectionery brands like Cadbury and Nestlé for limited-edition doughnuts. However, there has been no official collaboration with Ferrero for a Kinder-themed product.
- Are Kinder Milk & Hazelnut Krispy Kreme Doughnut Wedges real?
- No. This is a Snackfish, a piece of concept art created by the online creative UK Snack Attack. The product is a mockup and is not sold anywhere.
More like this
- A Ferrero Rocher Colin the Caterpillar Cake Mockup
- M&S Bakery Lindt Lindor Filled Doughnuts Concept Appears
- Captain Morgan Colin the Caterpillar Cake Mockup
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI