The Retired Brand
The caption that accompanied this image—“Who else misses Lilt?”—taps into a very specific and recent sense of loss. In February 2023, The Coca-Cola Company retired the Lilt brand in the UK after almost fifty years. It was immediately replaced on shelves by Fanta Pineapple & Grapefruit, using an identical formula but new packaging.
The change ended a long run for a distinctive name and identity. While the flavour lives on under the Fanta global banner, the Lilt brand itself is gone. This makes any new product crossover a purely nostalgic exercise, a nod to a name that many still associate with its ‘totally tropical taste’ tagline.
The Modern Maltesers Lineup
A soft drink collaboration would be a significant departure for Maltesers. The current product family is large but surprisingly conservative, sticking close to its core identity. The range is dominated by variations in format and seasonality, not flavour. Beyond the standard milk chocolate gift boxes and bags, there are `Maltesers White` boxes, `Maltesers Chocolate Clusters`, and an instant `Hot Chocolate` jar.
The rest of the catalogue is filled out by bakery items like `Cake Bars` and a huge seasonal push for its `Reindeer` shapes, which appear in multipacks, advent calendars and mini treat bags. The most adventurous the brand gets is with its `Truffles` range. There are no fruit-flavoured variants. There are no collaborations with other brands. A Lilt edition would be the first of its kind.
A Pouch Format Crossover
This concept presents the product in a 102g sharing pouch, a standard format for the core Maltesers range. The design borrows heavily from the final Lilt branding, using the familiar metallic green and yellow, the silver logotype, and graphics of pineapple and grapefruit slices. It’s a complete fusion of the two visual identities.
The idea of a tropical, sharp, fruity coating on the light honeycomb centre is an interesting one. It places the malted milk ball in direct competition with products like Skittles Giants or fruit-flavoured chocolate buttons, moving it from the pure confectionery space into a more complex flavour category.
What the real range looks like
The current Maltesers range is heavily focused on milk and white chocolate formats, including gift boxes, truffles, cake bars, and seasonal Reindeer shapes. A fruit-flavoured soft drink crossover like Lilt Tropical would be a first for the brand, which currently offers no products in this flavour family.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Milk Chocolate Honeycomb Bites Bag Fairtrade
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- Was the drink Lilt discontinued in the UK?
- Yes. In February 2023, The Coca-Cola Company officially retired the Lilt brand name. The drink itself continues with the same recipe but is now sold as Fanta Pineapple & Grapefruit.
- What flavours of Maltesers are actually available?
- The core Maltesers flavour is milk chocolate with a malted honeycomb centre. The main official variations in the UK are a white chocolate version, chocolate truffles, and a range of seasonal Reindeer shapes. There are no fruit or drink-flavoured editions.
- Are Lilt Tropical Maltesers real?
- No, this is a Snackfish. The image is a mockup created by the online page UK Snack Attack and is not a real product sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI