A Premium Chocolate Collaboration
A new design imagines a collaboration between two very different but dominant forces in UK confectionery: the M&S Colin the Caterpillar cake and Lindt’s Lindor Milk Truffles. The mockup places the Swiss chocolatier’s branding alongside the familiar M&S logo on a standard Colin box, proposing a significant flavour change.
The image shows the classic chocolate-covered sponge roll, but the usual decorative chocolate buttons have been replaced entirely with whole Lindor truffles. These red-wrapped spheres are a staple of the premium chocolate aisle, known for their hard shell and trademark smooth melting centre. This positions the theoretical cake as a more adult-focused, indulgent product than the children’s party classic it is based on. The accompanying caption, “That smooth melting centre!”, leans into the specific textural quality that defines the Lindor brand.
The Wider Colin Universe
The Colin the Caterpillar brand platform extends far beyond the original chocolate log. M&S has developed the character into a sprawling range of confectionery and party goods, demonstrating a willingness to experiment with the core product’s format and associated flavours. The current lineup includes the classic M&S Colin the Caterpillar Cake, M&S Mini Colin the Caterpillar Cakes, and a wide selection of sweets.
This confectionery range is particularly diverse, spanning M&S Colin the Caterpillar Softies, Speckles, Cola Gums, Sourtastic packs, Fruit Gums, Sour Stomps, Cherry Gums, and Fruit Sours. There are also M&S Colin the Caterpillar Party Cups and a general Party Time collection. While these extensions prove the brand is flexible, they have so far remained within the M&S family. A collaboration with an external premium brand like Lindt would mark a significant departure from this strategy, pushing Colin into a new market segment.
What the real range looks like
The genuine Colin the Caterpillar range includes the core cake, Mini Colin cakes, and a large confectionery line featuring Softies, Speckles, Cola Gums, Sourtastic, Fruit Gums, Sour Stomps, Cherry Gums, and Fruit Sours. A Lindt Lindor edition would be the first major external brand collaboration for the cake, positioning it as a premium variant distinct from the existing sweet-based offshoots.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What is a Colin the Caterpillar cake?
- It is a chocolate sponge roll cake sold by Marks & Spencer in the UK. The cake is filled with chocolate buttercream, covered in a milk chocolate shell, and decorated with chocolate sweets and a white chocolate face to resemble a caterpillar.
- What are Lindt Lindor truffles?
- Lindor truffles are a signature product of Swiss chocolatier Lindt & Sprüngli. They consist of a hard chocolate sphere filled with a smoother, soft chocolate filling designed to melt at a lower temperature, creating a distinct texture.
- Is the M&S Colin the Caterpillar Lindt Lindor cake real?
- No, the Lindt Lindor Colin the Caterpillar cake is a Snackfish. It is a conceptual mockup created by the online graphic design page UK Snack Attack and is not a real product sold by M&S or Lindt.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI