A Real Mix Innovation
Swizzels has built an entire sub-brand on a single texture. Squashies take the company’s hard sweets and lollies and reformulate them as a soft foam-and-jelly confection. The idea is simple, and it has expanded into a surprisingly large range. Now, a new concept pushes the format by adding a third component: sherbet.
The mockup, branded as a “Real Mix Innovation Edition,” proposes a Love Hearts Sherbet Mix. This isn’t just a new flavour, but a new texture for the range. The packaging shows the familiar heart-shaped sweets with a crystalline, fizzy-looking coating. This suggests a departure from the smooth texture of the current Squashies line, aiming to incorporate the distinct fizziness of other Swizzels products like Double Dips or Refreshers into the soft chew.
The Current Squashies Range
The most interesting part of this concept is that Swizzels already makes a Love Hearts Squashie. It’s a core part of the lineup, which sits on shelves alongside variants like Original (Drumstick and Refreshers flavours), Bubblegum, Cherry Cola, and Sour Cherry Apple. The range also includes several ice cream-inspired editions, including Ice Cream flavour and Splits Lollies.
This mockup doesn’t invent a new flavour pairing from scratch. It builds directly on an existing product. The innovation here is purely textural, taking the established Love Hearts flavour and adding the sherbet element that defines so much of the wider Swizzels portfolio. It’s a logical next step, moving the brand from simple flavour combinations to more complex, multi-textured sweets.
What the real range looks like
Swizzels currently produces a standard Love Hearts Squashie. This fictional Sherbet Mix would be an evolution of that existing product, sitting alongside other flavours in the range like Original, Bubblegum, Sour Cherry Apple, Strawberry Cream, and Splits Lollies.
- Swizzels Squashies Original
- Swizzels Squashies Bubblegum
- Swizzels Squashies Ice Cream
- Swizzels Squashies Love Hearts
- Swizzels Squashies Cherry Cola
- Swizzels Squashies Splits Lollies
- Swizzels Squashies Strawberry Cream
- Swizzels Squashies Sour Cherry Apple
Frequently asked questions
- Are Love Hearts and Squashies made by the same company?
- Yes, both are flagship products of the Derbyshire-based confectionery company Swizzels Matlow. This shared ownership is why crossovers like Drumstick Squashies and Love Hearts Squashies are possible.
- What exactly is a Squashie?
- Squashies are soft, chewy sweets with a dual foam and jelly texture. The brand was launched by turning classic Swizzels hard sweets and lollies, like Drumsticks and Double Lollies, into a much softer format.
- Are Love Hearts Sherbet Mix Squashies available in the UK?
- No, this product is not real. It is a Snackfish — a fictional concept designed by the online creative page UK Snack Attack. It is not manufactured by Swizzels and is not sold in any shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI