A New Energy Crossover
A new concept image circulating online proposes a significant crossover between two major UK brands: Cadbury’s Crunchie and Lucozade. The mockup shows a standard-format Crunchie bar, but its signature golden honeycomb centre is reimagined with the flavour of Lucozade Orange.
The packaging design merges the visual identities of both products. It retains the familiar gold foil and red logotype of a Crunchie but adds the distinctive orange and silver branding associated with the energy drink. The caption that ran with the image was, “Lucozade Orange Honeycomb Crunchie is all the energy I need!”. It’s a straightforward brand blend, taking the flavour profile of a popular drink and applying it directly to a long-established confectionery item.
The Modern Crunchie Range
A new bar flavour would represent a notable shift in strategy for the Crunchie brand. For many years, Cadbury’s focus has been on extending the product into different formats rather than introducing new flavours. The original bar, sold singly and in multipacks, remains the core of the range, but the name now appears on a much wider variety of items.
The freezer aisle has become a particular stronghold for the brand. The current line-up includes Cadbury Crunchie Ice Cream Cones, Cadbury Crunchie Blast Ice Cream tubs, and Cadbury Crunchie Mini Ice Cream Sticks. Back in the confectionery aisle, alongside the classic bar, you will find Cadbury Crunchie Rocks Chocolate Bags and the hybrid Cadbury Dairy Milk Crunchie Chocolate Bar, which suspends honeycomb pieces within a solid Dairy Milk slab. This Lucozade concept would be the first major flavour departure from the simple honeycomb and chocolate formula.
What the real range looks like
The current UK Crunchie range focuses heavily on format, not flavour. A Lucozade Orange edition would be the first major flavour variant in some time, sitting alongside the standard Cadbury Crunchie bar, Cadbury Dairy Milk Crunchie, Crunchie Rocks bags, and a significant freezer presence with Crunchie Blast Ice Cream, Ice Cream Cones, and Mini Ice Cream Sticks.
- Cadbury Crunchie Ice Cream Cone
- Cadbury Crunchie Blast Ice Cream
- Cadbury Crunchie Rocks Chocolate Bag
- Cadbury Crunchie Mini Ice Cream Sticks
- Cadbury Crunchie Chocolate Bar Multipack
- Cadbury Dairy Milk Crunchie Chocolate Bar
Frequently asked questions
- What flavour is the Lucozade Crunchie concept?
- The mockup shows a Cadbury Crunchie bar where the traditional golden honeycomb centre is infused with the flavour of Lucozade Orange, a popular citrus energy drink.
- What official Crunchie products can I buy in the UK?
- The official range includes the original Crunchie bar, a Dairy Milk bar with Crunchie pieces, Crunchie Rocks bags, and several ice cream products like the Blast tub, cones, and mini sticks.
- Where can I buy the Lucozade Orange Crunchie bar?
- You cannot. The Lucozade Orange Crunchie is a Snackfish — a mockup created by UK Snack Attack. It is a design concept and is not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI