A High-Street Crossover
Brand crossovers are a constant feature of the UK snack landscape, but few look as plausible as this one. A concept image proposes a partnership between Unilever’s Magnum ice cream and the ubiquitous coffee chain Costa Coffee, bringing a Caramel Latte flavour to the freezer aisle.
The format shown is Magnum’s most familiar: a classic three-pack multipack box. This isn’t a radical reinvention of the product, but a flavour extension that taps into a well-established taste profile. Coffee is a mature and popular ice cream flavour, yet it’s a notable gap in Magnum’s current UK lineup. The mockup seems to understand the brand perfectly.
Sticks vs Tubs
Magnum’s identity is built on ice cream sticks. The core range is vast, covering everything from the original Magnum Classic and Magnum Almond to more complex variants like Double Raspberry and Signature Peach. A coffee edition would slot neatly into this portfolio of single-serve handheld products.
While the brand is synonymous with sticks, it does have form in other formats. A Magnum Double Salted Caramel Ice Cream Tub is currently on the market, showing a willingness to move into scoopable territory. This particular concept, however, sticks to the tried-and-tested multipack format. It is instantly recognisable.
Caramel and Coffee
The flavour combination itself feels like a safe bet. Caramel is already a cornerstone of the Magnum range, appearing in the popular Magnum Salted Caramel sticks and the aforementioned Double Salted Caramel tub. Adding a coffee element builds on a proven success.
The Costa Coffee branding lends immediate credibility and a specific flavour note that ‘coffee’ alone might lack. It’s not just coffee; it’s the UK’s biggest coffee chain. This specificity is what makes the concept compelling. It isn’t a generic coffee ice cream. It is a very specific high street latte, repurposed for the freezer.
What the real range looks like
The genuine Magnum UK range is dominated by stick formats, including Classic, Almond, White Chocolate, Mint, and Double Raspberry. While it features caramel flavours like Salted Caramel sticks and a Double Salted Caramel tub, a coffee variant like the Costa concept would be an entirely new addition.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- Is Magnum making a Costa Coffee ice cream?
- There have been no official announcements from Magnum, its parent company Unilever, or Costa Coffee about a collaboration. This product is not confirmed to be in development.
- What are the main Magnum flavours in the UK?
- The current UK range includes Magnum Classic, White Chocolate, Almond, Mint, Salted Caramel, Double Raspberry, and Signature Peach in stick formats, as well as a Double Salted Caramel tub.
- So is the Magnum Costa Coffee Caramel Latte ice cream real?
- No. This is a Snackfish — a piece of conceptual art. The image is a mockup created by the online page UK Snack Attack and the product is not sold in stores.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI