A Confectionery Crossover
A new design has emerged online showing a collaboration between two major brands: Magnum and Milky Way Magic Stars. The concept, presented in the familiar 3-pack multipack box, imagines an ice cream based on the popular chocolate stars. This would be a significant move for Magnum, taking the brand into the territory of direct confectionery co-branding.
The flavour profile, as described in the accompanying caption, combines a “whipped nougat ice cream and chocolate stars” within the classic cracking chocolate shell. This mirrors the core components of a Milky Way bar—light, whipped nougat—but translates them into a frozen format. The packaging uses the deep blue and purple branding associated with Milky Way, complete with the yellow star logo, while retaining the distinctive Magnum ‘M’ crest.
The Current Magnum Range
Magnum’s current UK lineup is extensive but follows a clear pattern. The core range includes undisputed classics like Classic, White Chocolate, and Almond. These are flanked by flavour-led variants such as Mint, Salted Caramel, and the more recent Signature Peach. The brand also plays with intensity and texture in its Double Raspberry and Double Salted Caramel offerings.
The portfolio is built around these established ice cream flavour profiles. There are no direct brand crossovers with other chocolates or sweets. Format variations exist—such as mini versions of the Classic and Mint sticks, a vegan option for the Classic, and a Double Salted Caramel tub—but the flavour strategy remains consistent. Every product is pure Magnum, based on a single flavour concept rather than a partnership.
A Departure From The Norm
A Milky Way Magic Stars edition would represent a strategic pivot. Instead of developing a flavour like ‘nougat’ or ‘light chocolate’ under its own banner, this concept leans on the brand recognition of a Mars, Inc. product. It’s a common tactic in the wider ice cream market, but one Magnum has largely avoided in its stick-format multipacks.
This approach would place it in a different category to the rest of its range. While a Magnum Mint sits alongside a Magnum Almond as a simple flavour choice, a Magnum Magic Stars would be a novelty item defined by its partner brand. It would be an interesting test of whether the Magnum format can successfully carry the identity of another piece of confectionery.
What the real range looks like
The current Magnum UK range includes Classic, White Chocolate, Almond, Mint, Salted Caramel, Signature Peach, and Double Raspberry sticks. A Milky Way Magic Stars edition would be the first to feature a direct co-branding with another confectionery product, setting it apart from the existing flavour-focused lineup.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
- Magnum Classic Ice Cream Sticks 3x100ml
Frequently asked questions
- What flavour is the Magnum Magic Stars ice cream concept?
- The concept is based on Milky Way Magic Stars. According to the design’s caption, the ice cream would have a whipped nougat flavour and contain small chocolate stars, all coated in Magnum’s classic cracking chocolate.
- Does Magnum make other ice creams with different chocolate brands?
- No, the current UK range for Magnum sticks focuses on classic ice cream flavours like mint, salted caramel, almond, and fruit. A co-branded product like this Magic Stars concept would be a new direction for the brand.
- Is the Magnum Milky Way Magic Stars ice cream real?
- No, this product is a Snackfish. It is a conceptual mockup created by the digital artist UK Snack Attack and is not a real ice cream sold by Magnum or any other retailer.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI