Energy Drink Meets Ice Cream
A new design doing the rounds online proposes a significant departure for the Magnum brand: a crossover with Monster Energy. The mockup shows a standard three-pack multipack, familiar to anyone who has ever browsed a supermarket freezer aisle. The box, however, replaces Magnum’s usual gold and brown palette with the stark black and neon green of the energy drink giant, complete with its distinctive ‘M’ claw-mark logo.
According to the text on the pack, the flavour would consist of Magnum’s signature ‘cracking cocoa’ shell with a ‘citrus energy swirl’ within the ice cream. This positions it as a direct translation of the original Monster Energy drink profile. It’s an unusual partnership. Magnum, part of Unilever’s portfolio, has built a reputation on indulgence and premium ingredients, while Monster targets a completely different consumer demographic with a high-caffeine, high-sugar functional product.
The Current Magnum Range
This concept lands in a market where Magnum already has a well-defined and extensive range. The core lineup has remained consistent for years, built around pillars like Classic, White Chocolate, and Almond. These are fixtures of the UK’s ice cream landscape. Alongside them, the brand has successfully introduced newer, but still relatively conventional, flavour profiles.
Recent additions and permanent lines include Salted Caramel, Mint, and Pistachio. On the fruitier side of things, shoppers can find Double Raspberry and Signature Peach. The company has also expanded into different formats and dietary options with its Mini Classic sticks and a popular Vegan Classic version. What connects all these products is a reliance on established dessert and confectionery flavours. There are no other co-branded products in the current UK range, let alone one from outside the world of premium treats.
What the real range looks like
The current Magnum range in UK shops focuses on classic dessert flavours like Magnum Almond, Magnum Mint, and Magnum Salted Caramel, alongside fruit versions like Double Raspberry. A Monster Energy edition would be a complete departure from this strategy, introducing a co-branded flavour from an entirely different product category.
- Magnum Mint Ice Cream Sticks
- Magnum Almond Ice Cream Sticks
- Magnum Classic Ice Cream Sticks
- Magnum Mini Mint Ice Cream Sticks
- Magnum Pistachio Ice Cream Sticks
- Magnum Mini Classic Ice Cream Sticks
- Magnum Vegan Classic Ice Cream Sticks
- Magnum Salted Caramel Ice Cream Sticks
- Magnum Signature Peach Ice Cream Sticks
- Magnum White Chocolate Ice Cream Sticks
Frequently asked questions
- What flavour is the Magnum Monster Energy meant to be?
- The concept packaging describes the flavour as a ‘citrus energy swirl’ inside the ice cream, covered by Magnum’s classic ‘cracking cocoa’ shell. This is based on the original green Monster Energy drink.
- Has Magnum ever released a drink-flavoured ice cream before?
- While Magnum has innovated with flavours like Pistachio and Signature Peach, its UK range has not previously included products based on soft drinks or energy drinks. Its brand collaborations are more typically with fashion designers or celebrity chefs for marketing campaigns.
- Is Magnum Monster Energy real?
- No, this product is not real. The Magnum Monster Energy multipack is a Snackfish — a fictional product concept designed by the online creative studio UK Snack Attack. It is not in development by Magnum and is not sold anywhere.
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI