The Crossover Concept
The sharing pouch is the dominant format of British confectionery. This concept places a Maltesers and Costa Coffee collaboration directly into that competitive space. The 102g bag is a familiar size, designed for the ‘big night in’ market, sitting on the shelf alongside dozens of rivals.
The real point of interest here is the partnership. Coffee shop flavours have been moving into mainstream confectionery for years, but a direct co-branding with a giant like Costa is a bolder proposition. It moves beyond a generic ‘latte’ or ‘mocha’ flavour and leverages the brand recognition of the UK’s biggest coffee chain. For Mars, it’s a way to introduce a note of premium, adult-oriented flavour. For Costa, it’s an entry point into the ambient snack aisle, far from the chiller cabinets where their ready-to-drink products live.
The Modern Maltesers Range
Maltesers hasn’t been just the classic red bag of honeycomb spheres for a very long time. The brand has been expanded by Mars into a sprawling range that touches almost every corner of the supermarket. Beyond the core product, there are Maltesers White editions and Maltesers Chocolate Clusters. The brand also has a significant presence in the home baking and cake aisles, with products like Maltesers Cake Bars.
More relevant to a coffee crossover is the brand’s existing foothold in beverages. You can already buy a Maltesers Chocolate Milkshake Drink and a jar of Maltesers Instant Hot Chocolate. This history of drink-related spin-offs makes a coffee flavour feel like a logical next step. The brand is also a seasonal powerhouse, with an extensive Christmas lineup including Maltesers Reindeer in various multipacks, advent calendars, and treat bags, alongside more premium offerings like the Maltesers Truffles gift boxes.
Costa’s Retail Ambition
This is a two-way street. A partnership like this would be as much about Costa’s strategy as Mars’. Costa Coffee has pushed aggressively into the retail grocery space, aiming to put its brand in people’s homes, not just on the high street. They sell their own beans, ground coffee, and a popular range of coffee pods for home machines. Their chilled ready-to-drink coffees are a fixture in supermarket fridges across the country.
A move into confectionery would be a new front in this campaign. Using a hugely established brand like Maltesers as the vehicle is a low-risk way to test the waters. Caramel is one of their most popular syrup flavours, central to bestsellers like the Caramel Latte, making it the obvious choice for a debut confectionery product. It’s a flavour that is already deeply associated with their brand.
What the real range looks like
The current Maltesers range is extensive, including everything from Maltesers White and Maltesers Chocolate Clusters to Cake Bars, Milkshake Drinks, and a huge seasonal Reindeer collection. A Costa Caramel flavour would represent a new direction, sitting within the core sharing pouch line but marking the brand’s first major co-branded flavour collaboration with a drinks company.
- Maltesers White Box
- Maltesers Chocolate Clusters
- Maltesers Reindeer Multipack
- Maltesers Cake Bars Multipack
- Maltesers Chocolate Milkshake Drink
- Maltesers Instant Hot Chocolate Jar
- Maltesers Truffles Assorted Advent Calendar
- Maltesers Reindeer Chocolate Christmas Treat
- Maltesers Reindeer Chocolate Christmas Advent Calendar
- Maltesers Reindeer Chocolate Christmas Mini Treats Bag
Frequently asked questions
- What are in the Costa Caramel Maltesers?
- The concept suggests the classic light honeycomb Maltesers centre, but with a milk chocolate coating infused with a caramel flavour inspired by Costa Coffee’s popular drinks.
- Do Maltesers often collaborate with other brands?
- While Mars has created many spin-off Maltesers formats like cake bars, truffles and drinks, a direct flavour crossover with another major high-street brand like Costa is less common for the core product, making this concept notable.
- Are Maltesers Costa Caramel real?
- No, this product is not real. It is a Snackfish — a mockup created by UK Snack Attack — and it is not sold anywhere.
More like this
- A Cadbury & Reese’s Crossover for Dairy Milk Buttons
- The Cadbury Flake Kinder Bueno Edition Mockup
- Galaxy Cookie Crumble Maltesers Sharing Pouch
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI