A High Street Coffee Crossover
Brand collaborations are now a standard feature of the UK snack market, but they tend to operate within predictable boundaries. This concept, however, pairs one of the country’s biggest confectionery lines with a specific high street coffee menu item. The mockup shows a 102g sharing pouch of Maltesers based on the Costa Iced Caramel Frappe.
The packaging adopts Costa’s familiar deep red branding, a notable shift from the classic Maltesers colour scheme. It’s a confident design that doesn’t hedge its bets. This isn’t just a generic ‘coffee’ or ‘latte’ flavour; it’s a direct attempt to replicate a very particular blended ice drink, complete with caramel notes. It’s an ambitious choice for a product whose core identity is so tied to malt and milk chocolate.
The Existing Maltesers Portfolio
The current Maltesers range is extensive, but it’s also conservative. Mars Wrigley has expanded the brand far beyond the original sharing pouch, but always along familiar lines. The portfolio now includes Maltesers Truffles, Maltesers Cake Bars, and even a jar of Instant Hot Chocolate. On the gifting side, there are various gift boxes and the Teasers Centrepiece box, which is itself a crossover with Celebrations.
There are also numerous formats for the original product, from funsize multipacks to larger party bags that mix Maltesers with other Mars stablemates like Snickers and Twix. What unites all these products is the core flavour profile. They are all variations on the milk chocolate and honeycomb theme. A coffee-based flavour would represent the first major departure from this formula.
Format vs Flavour
While the flavour is a significant leap, the format is very familiar territory. The 102g pouch is a standard size for sharing confectionery. Maltesers already exist in a ‘Milk Chocolate Honeycomb Sharing Pouch Bag’, so this product would slide onto the shelf without causing any disruption from a packaging perspective. This is often the strategy with limited editions: keep the format identical to the core product to ensure it’s instantly recognisable, and let the flavour do all the talking.
The challenge is always in the execution. Replicating the taste of a cold, blended coffee drink in a dry, ambient chocolate product is a tall order. The balance between coffee, caramel, and the underlying malted honeycomb would need to be precise. It’s a combination that moves Maltesers from a simple chocolate treat into a much more complex, adult-oriented flavour space.
What the real range looks like
The real Maltesers range in the UK focuses heavily on its core milk chocolate and honeycomb flavour across formats like Truffles, Cake Bars, and Instant Hot Chocolate. There are also various gift boxes and multi-packs. An Iced Caramel Frappe flavour would be a complete departure, introducing an external brand and a coffee profile not seen anywhere else in the current line-up.
- Maltesers Chocolate Clusters
- Maltesers Cake Bars Multipack
- Maltesers Instant Hot Chocolate Jar
- Maltesers Milk Chocolate Honeycomb Bites Bag Fairtrade
- Maltesers Truffles Milk Chocolate Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Sharing Pouch Bag Fairtrade
- Maltesers Teasers Milk Chocolate Honeycomb Centerpiece Gift Box
- Mars Snickers Twix Maltesers Milky Way Funsize Milk Chocolate Bars
- Maltesers Milk Chocolate Honeycomb 11 Funsize Snack Bags Fairtrade
Frequently asked questions
- What flavour are the new Maltesers?
- The concept shows a Costa Iced Caramel Frappe flavour, designed to replicate the taste of the coffee chain’s popular blended drink in a Maltesers chocolate ball.
- Is this part of the main Maltesers range?
- This would be a limited-edition flavour concept. It sits entirely outside the core Maltesers range, which currently includes standard milk chocolate, truffles, and cake bars.
- Are Maltesers Costa Iced Caramel Frappe real?
- No, this is a Snackfish. The image is a mockup created by the design page UK Snack Attack. It is a fictional concept and is not a real product sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI