A Confectionery Crossover
This design proposes a direct brand collaboration between two very different UK sweets: Maltesers and Millions. The concept places the distinctive flavour of Millions Bubblegum into the classic Maltesers format, presented in a 102g sharing pouch.
The packaging mockup merges the iconic red of a Maltesers bag with the bright pink and blue livery associated with the Millions bubblegum variant. It’s a striking visual that immediately signals a departure from the norm. Millions, made by Golden Casket, are known for their tiny, chewy texture and intense fruit flavours. Maltesers are, of course, crisp honeycomb spheres coated in milk chocolate. The two products occupy very different spaces on the sweet shop shelf.
A Departure From The Norm
The current Maltesers range is notable for its consistency. While the brand has expanded significantly beyond the original sharing pouch, these extensions have focused on format rather than flavour. The core milk chocolate and honeycomb taste is present across the entire line, from gifting items like the Maltesers Truffles Gift Box to bakery products like Maltesers Cake Bars.
Even with products like Maltesers Chocolate Clusters or the Instant Hot Chocolate Jar, the fundamental flavour profile remains unchanged. The brand also appears in multipacks alongside other Mars products, such as the Mars Snickers Twix Maltesers Milky Way Funsize bag. Within this established family, a Bubblegum flavour would represent the first major flavour innovation for the core spherical product.
Bubblegum and Honeycomb
Choosing bubblegum is a bold move. It’s a flavour synonymous with chewy sweets and children’s pick’n’mix, not typically paired with malt or chocolate. The proposition here is to infuse that specific, sweet, and slightly synthetic taste into a product defined by its light, crunchy texture.
The format, a 102g pouch, aligns perfectly with the existing range, which already includes the standard Maltesers Milk Chocolate Honeycomb Sharing Pouch. This concept doesn’t reinvent the packaging or the product shape; it focuses entirely on introducing a flavour that would fundamentally alter the character of the classic Malteser.
What the real range looks like
The genuine Maltesers range on sale in the UK focuses on format variations, all using the original milk chocolate and honeycomb flavour. Current products include Maltesers Cake Bars, Maltesers Truffles, and Maltesers Chocolate Clusters. A Millions Bubblegum edition would be the first major flavour extension for the brand’s core product.
- Maltesers Chocolate Clusters
- Maltesers Cake Bars Multipack
- Maltesers Instant Hot Chocolate Jar
- Maltesers Milk Chocolate Honeycomb Bites Bag Fairtrade
- Maltesers Truffles Milk Chocolate Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Gift Box of Chocolates
- Maltesers Milk Chocolate Honeycomb Sharing Pouch Bag Fairtrade
- Maltesers Teasers Milk Chocolate Honeycomb Centerpiece Gift Box
- Mars Snickers Twix Maltesers Milky Way Funsize Milk Chocolate Bars
- Maltesers Milk Chocolate Honeycomb 11 Funsize Snack Bags Fairtrade
Frequently asked questions
- What are Millions sweets?
- Millions are a brand of tiny, chewy sweets produced in the UK by Golden Casket. They are known as ‘The Tiny Chewy Sweets’ and come in a wide variety of flavours, with Bubblegum being one of the most popular.
- Has Maltesers ever released a crossover product before?
- The current Maltesers range does not include any flavour crossovers with other confectionery brands. The product line is built around the original milk chocolate and honeycomb profile, adapted into different formats like truffles, cake bars, and hot chocolate.
- Are Maltesers Millions Bubblegum real?
- No. This is a Snackfish — a mockup created by the graphic design page UK Snack Attack. It is a fictional concept and is not a real product available for sale anywhere.
More like this
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- Dairy Milk Caramel Maltesers: A Bold Crossover Concept
- A Look at the Flake White Chocolate Raspberry Bar
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI