A Haribo and Swizzels Mashup
Crossovers between major confectionery brands are rare, especially when they involve direct market rivals. This concept, however, imagines exactly that: a fusion of Swizzels’ Squashies and Haribo’s Maoam. The mockup proposes a new bag in the Squashies lineup, borrowing the flavour profile and branding of the classic fruit chews.
The design combines the familiar purple Squashies bag with the vibrant, comic-book style of the Maoam logo. The accompanying caption from its creator simply read: “MAOAM Squashies are an absolute dream! Would you try these?”. Visually, the sweets themselves appear to mimic the rectangular shape of Maoam Bloxx, a departure from the usual Squashies forms which are based on Swizzels lollies and sweets.
Innovation in a Crowded Field
Since launching in 2012, the Squashies range has become a cornerstone of the Swizzels portfolio. The core idea has always been to translate the company’s own classic sweets into a softer, foam-gum format. This strategy has resulted in a line-up built entirely on Swizzels’ intellectual property.
A Maoam edition would represent a complete break from this established pattern. While other brands have collaborated on limited editions – Cadbury and Oreo, for example – a partnership between Swizzels and Haribo would be a significant event in the UK sweets market. The mockup labels the bag a ‘Real Mix Innovation Edition’, suggesting it would sit outside the main range as a special release.
Translating the Format
The technical challenge of such a product lies in its format. Squashies are a specific type of sweet: a soft, aerated gum with a texture somewhere between a foam banana and a jelly baby. Maoam, by contrast, are dense, individually wrapped chews. The concept hinges on capturing the distinctive tangy, fruity taste of a Maoam chew within the Squashies’ very different texture.
The original Maoam Bloxx pack contains five flavours: strawberry, raspberry, orange, lemon, and cherry. The mockup bag shows a mix of pink, yellow, and green sweets, suggesting a multi-flavour assortment that aligns with the established Maoam mix.
What the real range looks like
The current Swizzels Squashies range features versions of their own classic sweets, including Original (Drumstick & Refresher), Bubblegum, Ice Cream, Splits Lollies, Strawberry Cream, and Sour Cherry Apple. A Maoam edition would be the first to incorporate a flavour profile from a rival manufacturer like Haribo.
- Swizzels Squashies Original
- Swizzels Squashies Bubblegum
- Swizzels Squashies Ice Cream
- Swizzels Squashies Splits Lollies
- Swizzels Squashies Strawberry Cream
- Swizzels Squashies Sour Cherry Apple
Frequently asked questions
- Who makes Squashies and who makes Maoam?
- Squashies are a brand owned and manufactured by the UK company Swizzels Matlow. Maoam are fruit chews produced by the German confectionery giant Haribo. The two companies are major competitors.
- What flavour are Maoam sweets?
- The original Maoam Bloxx have five core flavours: strawberry, raspberry, orange, lemon, and cherry. Other varieties like Pinballs and Stripes contain slightly different flavour assortments, including cola.
- Are Maoam Squashies a real product?
- No, this is a Snackfish. The image is a mockup created by the online design page UK Snack Attack. Maoam Squashies are a fictional product concept and are not sold anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI