A Supermarket Dessert Pizza
A new design concept has surfaced for a dessert pizza, presented under the Morrisons ‘Market Street’ branding. The product is a thin stonebaked pizza base topped with what looks to be a generous layer of Nutella hazelnut spread and a scattering of both white and pink mini marshmallows.
Dessert pizzas are not a new idea, but they have remained a niche item, more commonly found on restaurant menus than in supermarket chilled aisles. Bringing this format to a major retailer’s own-brand range would be a significant move, shifting it from a novelty dining-out option to something available for a weekend takeaway at home. The ‘Market Street’ branding specifically suggests an item from the in-store counters, alongside fresh bread and deli items, rather than the main frozen section.
The Innovation Edition Format
The packaging explicitly labels this as a ‘Real Flavour Innovation Edition’. This sub-brand suggests a limited run of a more experimental flavour, designed to test the waters. Rather than committing to a permanent new line, this kind of branding often signals a short-term special buy. It’s a way for a supermarket to offer something unusual without the risk of a full-scale launch.
The concept was shared online with the simple caption: “Nutella & Marshmallow pizza, who’s having a slice?!” The visual shows the pizza uncooked in a standard clear-windowed cardboard sleeve, ready for the oven. The simplicity of the ingredients—just the base, spread, and marshmallows—makes it a plausible proposition for large-scale production.
Frequently asked questions
- What is a dessert pizza?
- A dessert pizza is a sweet dish that uses a pizza base. Instead of tomato sauce and savoury toppings, it features sweet ingredients like chocolate spread, fruit, marshmallows, or caramel sauce.
- Is this an official Morrisons pizza?
- The mockup uses the branding of Morrisons’ ‘Market Street’ range, which is the name for their in-store fresh food counters. However, the product concept itself is not an official release from the supermarket.
- Is the Nutella & Marshmallow pizza real?
- No, this product is a Snackfish. It is a mockup created by the design page UK Snack Attack and is not sold in any shops.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI