An Old-School Flavour for a Modern Biscuit
Brand crossovers are now a permanent fixture of the UK snack landscape, but they usually involve two contemporary giants of confectionery. This concept mockup takes a different path, pairing one of the most established biscuits on the shelf, the McVitie’s Milk Chocolate Digestive, with a flavour from a completely different era: Camp Coffee.
For anyone unfamiliar with the tall, thin bottle, Camp Coffee is a liquid essence of chicory and coffee, first produced in Glasgow in the late 1800s. It’s a classic pantry staple, more commonly associated with home baking—specifically for making coffee-flavoured sponges and buttercream icing—than with mass-market snacks. The flavour is distinct from fresh coffee; the chicory gives it a treacly, slightly bitter depth that generations of home bakers will recognise instantly. Applying that very specific, nostalgic flavour to a mainstream chocolate digestive is an unusual proposition.
Where This Sits in the McVitie’s Range
While a Camp Coffee edition feels like a left-field idea, McVitie’s is no stranger to variation. The company maintains a huge portfolio that goes far beyond its foundational products. The current UK range includes the expected classics like Ginger Nuts Biscuits and Rich Tea, but it has expanded significantly over the years to keep up with changing tastes. You only have to look at the shelf to see the extent of their innovation.
The core Digestive line, for instance, has already expanded beyond milk chocolate to include White Chocolate Digestives and the caramel-flavoured Gold Digestive Biscuits. The Jaffa Cakes brand has been spun off into multiple formats, including Jaffa Cookies and even Jaffa Digestives, not to mention flavour variants like the recent Jaffa Cakes Yuzu Lemon. Add to that the existence of products like McVitie’s Milky Way Cake Bars and Hobnobs Oaty Flapjacks, and it’s clear the brand is comfortable experimenting. A coffee-flavoured biscuit wouldn’t be their most radical move, but choosing Camp as a partner would be a nod to heritage over hype.
What the real range looks like
The current McVitie’s range is extensive, covering everything from classics like Ginger Nuts and Rich Tea to modern variations like White Digestives and Hobnobs Oaty Flapjacks. The brand has also experimented with flavours in its Jaffa sub-brand, including Yuzu Lemon. A Camp Coffee edition would be a new direction, adding a coffee flavour where one doesn’t currently exist in their main biscuit line.
- Mcvitie S Fig Rolls
- Mcvitie S Jaffa Cookies
- Mcvitie S Milky Way Cake Bars
- Mcvitie S Ginger Nuts Biscuits
- Mcvitie S Jaffa Digestives 250g
- Mcvitie S Hobnobs Oaty Flapjack
- Mcvitie S Jaffa Cakes Yuzu Lemon
- Mcvitie S Gold Digestive Biscuits
- Mcvitie S Fruit Shortcake Biscuits
- Mcvitie S Rich Tea Classic Biscuits
Frequently asked questions
- What is Camp Coffee?
- Camp Coffee is a well-known UK food product. It’s a concentrated liquid made from chicory extract and coffee, sold in a distinctive tall bottle. It has been produced since 1876 and is primarily used as an ingredient in home baking to flavour cakes and icings.
- Do McVitie’s make other coffee-flavoured biscuits?
- The current core UK range from McVitie’s does not feature a dedicated coffee-flavoured Digestive or any other biscuit. While the company produces a wide array of products, this flavour profile would be a new addition to their portfolio.
- Are McVitie’s Camp Coffee Digestives real?
- No, this product is a Snackfish. The image is a piece of digital art and a mockup created by the designer UK Snack Attack. It is a fictional concept and is not available to buy from any retailer.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI