Two Brands, One Biscuit
A new mockup presents a compelling brand crossover, pairing the UK’s most recognisable biscuit with a staple of the hot drinks aisle. The image shows a standard tube of McVitie’s Milk Chocolate Digestives reimagined with the branding and flavour of Options Mint Hot Chocolate. The familiar red McVitie’s logo sits above the green livery of the instant hot chocolate brand, suggesting a collaboration that feels both surprising and strangely logical.
Options, made by Twinings, has long been a fixture for drinkers wanting a lower-calorie chocolate fix. Its powder format and range of flavours, from standard Belgian Chocolate to Salted Caramel, make it a familiar household name. Merging its mint variant with the simple, malty base of a Digestive and its milk chocolate top is a straightforward concept. The execution here is clean, using the established design language of both brands on the classic Digestive ‘sleeve’ packaging.
A Range Beyond the Original
While a hot chocolate crossover would be a new venture for McVitie’s, the brand’s product roster is far more varied than many assume. The portfolio isn’t limited to its classic biscuits. It extends to formats like McVitie’s Hobnobs Oaty Flapjacks and McVitie’s Milky Way Cake Bars, the latter being an existing and long-running brand partnership.
The Digestive itself has also served as a platform for numerous variations. The current UK range includes McVitie’s Gold Digestive Biscuits, which have a caramel-flavoured coating, and McVitie’s White Digestives Biscuits. Perhaps the most relevant precedent is the McVitie’s Jaffa Digestives, which successfully transposed the flavour profile of a Jaffa Cake onto the Digestive biscuit base. A mint chocolate version would follow a similar pattern of applying a new flavour to a trusted format.
What the real range looks like
McVitie’s current range includes classics like Ginger Nuts and Rich Tea, but also variations like Jaffa Digestives, White Digestives, and even Milky Way Cake Bars. A hot chocolate-flavoured biscuit would be a new direction, but sits alongside other brand hybrids and flavoured versions of their core products.
- Mcvitie S Fig Rolls
- Mcvitie S Jaffa Cookies
- Mcvitie S Milky Way Cake Bars
- Mcvitie S Ginger Nuts Biscuits
- Mcvitie S Jaffa Digestives 250g
- Mcvitie S Hobnobs Oaty Flapjack
- Mcvitie S Jaffa Cakes Yuzu Lemon
- Mcvitie S Gold Digestive Biscuits
- Mcvitie S Fruit Shortcake Biscuits
- Mcvitie S Rich Tea Classic Biscuits
Frequently asked questions
- What is Options Hot Chocolate?
- Options is a popular UK brand of instant hot chocolate powder. It is known for being lower in calories than many rival brands and is available in multiple flavours, including the Mint variant seen in the concept image.
- Do McVitie’s make other flavoured Digestives?
- Yes, the core Digestive biscuit has been used as a base for several variations. The current lineup includes McVitie’s White Digestives and McVitie’s Jaffa Digestives, which combine the classic biscuit with different chocolate and flavour toppings.
- Are McVitie’s Options Mint Hot Chocolate Digestives real?
- No, this product is not real. The image is a Snackfish — a fictional food concept and digital mockup designed by the online creative page UK Snack Attack. It is not available to buy in any shops.
More like this
- Tesco Finest Irn-Bru & Scottish Tablet Cookie Concept
- McVitie’s Roasted Hazelnut Milk Chocolate Digestives
- Tesco Finest Wham Bar Cookie: A Retro Bakery Crossover
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI