An Unlikely Crossover
Brand collaborations are now a standard feature of the snack landscape, but some pairings still have the power to stop you scrolling. This is one of them. A new mockup proposes a full Krispy Kreme dozen box dedicated to a single, aggressive flavour: Monster Ultra Watermelon.
The design shows a classic Krispy Kreme ring doughnut under a coat of vivid pink icing, finished with a sharp green drizzle. The colours are a direct lift from the Monster can itself. It’s a visually loud product. The box is co-branded, placing the jagged Monster ‘M’ claw mark right alongside the familiar Krispy Kreme script. This isn’t a subtle tribute; it’s a full brand merger.
A Zero-Sugar Flavour
The choice of flavour is very specific. Monster Ultra Watermelon is part of the brand’s zero-sugar ‘Ultra’ line, which prioritises lighter, less sweet profiles than the original full-sugar range. That makes its proposed application here notable. Krispy Kreme’s Original Glazed doughnut is, by contrast, a pure sugar delivery system.
Putting a zero-sugar drink flavour onto one of the most famously sugary mass-market treats creates a definite contradiction. The mockup doesn’t just borrow Monster’s branding; it borrows the specific identity of one of its sugar-free variants. This is a very particular statement.
The Dozen Box Format
Presenting the concept as a full dozen box, rather than a single limited-edition item, is a confident move. It suggests this isn’t a novelty to be tried once, but a flavour intended to be shared. The typical consumer of an energy drink is an individual. The typical consumer of a Krispy Kreme dozen is an office or a family.
This format challenges the typical use case for both brands. It is a bold concept. UK Snack Attack’s caption for the image was equally direct: “The Monster Ultra Watermelon Ring Krispy Kreme doughnut! Bet that gives you a kick!”
Frequently asked questions
- What flavour is Monster Ultra Watermelon?
- Monster Ultra Watermelon is one of the flavours in the zero-sugar, zero-calorie ‘Ultra’ range from Monster Energy. It is described by the company as having a refreshing, crisp watermelon taste.
- Has Krispy Kreme ever partnered with a drink brand?
- Yes, Krispy Kreme has a history of collaborations, including partnerships with other food and drink brands. In the past, they have released limited-edition doughnuts with names like Vimto, Lotus Biscoff and Hershey’s.
- Are the Monster Krispy Kreme doughnuts real?
- No, this product is not real. It is a Snackfish — a fictional concept and mockup image created by the online creative page UK Snack Attack. It is not available for sale anywhere.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI