A Sweet Pizza Crossover
This design proposes a product for the Morrisons Market Street range, the supermarket’s branding for its in-store fresh food counters. The format is the familiar thin and stonebaked pizza, sold chilled in a cardboard sleeve with a cellophane window. The concept here is to take that established savoury base and turn it into a dessert.
Sweet pizzas are not an entirely new idea, often appearing as novelties on restaurant menus or as DIY baking projects. The proposition here, however, is to place one directly into the mass-market grocery ecosystem. It combines the fresh pizza format with one of the UK’s most recognisable chocolate bars, Kinder Bueno.
The Mockup’s Details
The packaging mockup merges the green-and-white branding of Morrisons’ Market Street with the bold, familiar red and white of the Kinder Bueno logo. The co-branding is direct, with the confectionary logo placed squarely in the centre, above the pizza’s product description.
Through the pack’s window, the pizza itself is visible. It appears to be a plain base, perhaps with a white chocolate or sweet cream sauce, which is then liberally covered with broken chunks of Kinder Bueno. The pieces clearly show the bar’s distinct layers of milk chocolate, thin wafer, and the hazelnut cream filling.
Frequently asked questions
- What is Kinder Bueno?
- Kinder Bueno is a popular chocolate bar made by Ferrero. It consists of a wafer shell filled with a hazelnut cream, all coated in milk chocolate. It is typically sold as a twin pack of two individually wrapped bars.
- Do supermarkets sell dessert pizzas?
- While some supermarkets have sold sweet pizzas as limited-edition or seasonal items, particularly in the frozen aisle, they are not a standard fixture of the chilled fresh pizza range in the UK.
- Is the Morrisons Kinder Bueno Pizza real?
- No, this product does not exist. The Kinder Bueno Pizza is a Snackfish — a mockup created by the online artist UK Snack Attack. It is not manufactured or sold by Morrisons or any other retailer.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI