A Sweet Pizza Crossover
Brand crossovers are now a standard feature of the UK food landscape. A familiar biscuit appears in a chocolate bar, a soft drink becomes a sorbet. This concept, however, takes the idea into a different category altogether. The image presents a Terry’s Chocolate Orange pizza, packed under the Morrisons ‘Market Street’ own-brand range.
The packaging is a confident blend of two distinct visual identities. It uses the familiar, low-key design of the Morrisons fresh pizza counter but rendered in the unmistakable bright orange of a Terry’s box. It is a bold move. This isn’t a savoury pizza with a curious hint of orange. The image clearly shows a sweet base, a chocolate sauce, and scattered segments of the iconic Christmas chocolate. This is a dessert.
The Format Challenge
A sweet pizza poses a structural challenge. The traditional bread base, tomato sauce, and melted mozzarella format is abandoned entirely. For a chocolate pizza to work, the foundation needs to be rethought. A sweeter, perhaps brioche-style dough could work, or even a large, thin cookie base that holds its structure when sliced. It walks a fine line between a pizza and an open-faced tart.
The topping is less of a mystery. A chocolate spread or sauce stands in for the tomato, while the cheese is replaced by the chocolate orange segments themselves. The result is a confection served in the format of a takeaway dinner. It’s a format clash that asks a lot of questions, pushing the definition of ‘pizza’ to its absolute limit.
Frequently asked questions
- What kind of pizza is the Terry’s Chocolate Orange one?
- It’s a concept for a thin stonebaked pizza from the Morrisons ‘Market Street’ range. The flavour is Terry’s Chocolate Orange, making it a sweet dessert pizza rather than a traditional savoury one.
- Who makes Market Street pizzas?
- Market Street is the own-brand range of food counters and fresh products at the UK supermarket Morrisons. It covers their bakery, butchery, and fishmonger counters, as well as fresh pizzas.
- Can I buy a Terry’s Chocolate Orange Pizza?
- No, the Terry’s Chocolate Orange Pizza is not a real product. It’s a Snackfish – a fictional concept and digital mockup created by the online page UK Snack Attack. It is not available in Morrisons or any other shop.
More like this
- A Terry’s Chocolate Orange Pizza Joins the Market Street Line?
- Morrisons Market Street Spicy Pepperoni & Hot Honey Pizza Scroll
- Terry’s Chocolate Orange Sweet Pizza Mockup Surfaces
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI