An Autumnal Brand Crossover
This design proposes a significant collaboration, placing the Starbucks logo and its most famous seasonal drink squarely on the packaging of an M&S institution. Colin the Caterpillar is a fixed point in British celebrations, while the Pumpkin Spice Latte is the annual marker for the start of autumn, a cultural phenomenon in its own right. The mockup presents the standard Colin cake box, but recoloured in autumnal oranges and browns, with both the M&S and Starbucks branding given equal prominence.
The idea is a direct fusion of two very different product worlds. One is a supermarket chocolate log cake, a centrepiece for office parties and children’s birthdays. The other is a takeaway coffee, a personal treat defined by a specific, heavily spiced flavour profile of cinnamon, nutmeg, and clove. Merging them into a single product is an ambitious concept, taking Colin far from his usual chocolate and vanilla territory.
The Expansive Colin Range
While a flavour crossover on this scale would be new for the cake itself, the Colin the Caterpillar brand has expanded dramatically over the years. M&S has leveraged the name across a huge array of confectionery, building a whole ecosystem around the original product. The sheer variety shows a willingness to experiment with the brand, though typically within the sweets aisle rather than the bakery.
The current lineup includes everything from M&S Colin the Caterpillar Softies and Fruit Gums to more adventurous variants like Sourtastic bags, Sour Stomps, and specific fruit flavours like Cherry Gums. There are also Cola Gums and Speckles, which mimic the chocolate beans on the cake’s back. This vast range of spin-offs has made Colin a brand in his own right, but the core cake has remained comparatively unchanged. This Pumpkin Spice Latte concept applies the more playful confectionery strategy directly to the flagship item.
What the real range looks like
The actual M&S Colin the Caterpillar range is extensive, but focuses heavily on confectionery rather than cake flavours. The lineup includes Softies, Speckles, Cola Gums, Sourtastic bags, Fruit Gums, Sour Stomps, and Cherry Gums. A co-branded flavour like Pumpkin Spice Latte would be a major departure for the core cake, which is a format M&S has historically protected from such dramatic variation.
- M S Colin the Caterpillar Cake
- M S Colin the Caterpillar Softies
- M S Colin the Caterpillar Speckles
- M S Colin the Caterpillar Cola Gums
- M S Mini Colin the Caterpillar Cakes
- M S Colin the Caterpillar Sourtastic
- M S Colin the Caterpillar Fruit Gums
- M S Colin the Caterpillar Party Cups
- M S Colin the Caterpillar Party Time
- M S Colin the Caterpillar Sour Stomps
Frequently asked questions
- What is in a Pumpkin Spice Latte?
- A Pumpkin Spice Latte is a coffee drink made with a mix of traditional autumn spices (cinnamon, nutmeg, and clove), steamed milk, espresso, and often sugar, topped with whipped cream. The flavour is strongly associated with the Starbucks chain, which popularised it globally.
- Does M&S collaborate with other brands for Colin?
- Historically, no. Colin the Caterpillar is an extremely valuable and protected in-house brand for M&S. While they release seasonal variations like a Christmas or Easter Colin, a direct co-branding exercise on the cake with another major food and drink company like Starbucks would be unprecedented.
- Is the Pumpkin Spice Latte Colin the Caterpillar cake real?
- No, this product does not exist. It is a Snackfish — a piece of digital art and a mockup created by the online page UK Snack Attack. It is not available to buy in M&S or anywhere else.
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You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI