The Yoghurt Crossover
The Müller Corner format is a fixture of the UK chilled aisle. It is a simple, effective design that has barely changed in decades. A new design concept posted online proposes a logical next step for the brand: a collaboration with another confectionery giant, Milky Way.
The image, accompanied by the caption “Müller Corner Milky Way! Those little chocolate stars look delicious. Would you try it?”, shows the familiar split pot. On one side, a vanilla yoghurt. In the corner, a helping of small, star-shaped chocolates. It’s a straightforward proposition. The execution looks exactly as you’d expect. It requires no explanation.
The Current Corner Range
Müller’s current range is broad, covering two distinct territories: fruit and dessert. The fruit side is traditional, with mainstays like Red Cherry, Strawberry, and Mixed Red Fruits. It does the basics very well.
The dessert side is where the brand gets more inventive, and where a Milky Way edition would logically sit. This line-up already includes biscuit and bakery-inspired flavours like Originals Apple Crumble, Vanilla Yogurt with Chocolate Digestive Biscuits, and the more ambitious Mississippi Mud Pie. There are also simpler mix-ins like Chocolate Hoops, White Chocolate Shortcake Balls, and Banana Yogurt with Chocolate Flakes. A Milky Way pot would be a branded evolution of the existing Vanilla Yogurt with Chocolate Balls, swapping out a generic mix-in for a household name.
What the real range looks like
The current Müller Corner range includes fruit yoghurts like Strawberry and Red Cherry, and dessert editions such as Mississippi Mud Pie and Vanilla with Chocolate Digestive Biscuits. A Milky Way variant would join the confectionery-themed side of the line-up, as a branded alternative to the existing Vanilla Yogurt with Chocolate Balls.
- Muller Corner Red Cherry Yogurt
- Muller Corner Strawberry Yogurt
- Muller Corner Mixed Red Fruits Yogurts
- Muller Corner Originals Apple Crumble Yogurts
- Muller Corner Toffee Yogurt with Chocolate Hoops
- Muller Corner Banana Yogurt with Chocolate Flakes
- Muller Corner Vanilla Yogurt with Chocolate Balls
- Muller Corner Strawberry and Peach Apricot Yogurts
- Muller Corner Originals Mississippi Mud Pie Yogurts
- Muller Corner Chocolate Digestive Strawberry Shortcake Yogurts
Frequently asked questions
- What is in the conceptual Müller Corner Milky Way?
- The concept image shows a standard Müller Corner pot. It contains vanilla-flavoured yoghurt and a separate corner filled with small, star-shaped chocolates styled after Milky Way.
- Is this part of the Müller Corner Originals range?
- The packaging doesn’t specify if it would be part of the ‘Originals’ sub-brand, which includes flavours like Mississippi Mud Pie. It would be a confectionery crossover, similar in format to the existing Vanilla Yogurt with Chocolate Balls.
- Is the Müller Corner Milky Way real?
- No. The Müller Corner Milky Way is a Snackfish — a mockup created by the design page UK Snack Attack. It is a fictional product and is not available for sale.
More like this
- Kinder Bueno Müller Corner: A New Yoghurt Concept
- Quality Street ‘The Purple One’ Melt in the Middle Puddings
- Quality Street Reimagined as Toffee Penny Tape
You have been Snackfished!
Snackfish :
[sn-a-ck-fish] verb
A snack that lies about its legitimacy as an official product online for internet clout and attention. Most commonly fabricated in Adobe Photoshop or using the unofficial Snackfish AI